Ultra millionaire sponsorship deals such as those signed by sprinter Usain Bolt, motorcycle racer Valentino Rossi and tennis player Maria Sharapova, are just peanuts compared to the personal fortune amassed by a second century A.D. Roman racer, according to an estimate published in the historical magazine Lapham's Quarterly.
According to Peter Struck, associate professor of classical studies at the University of Pennsylvania, an illiterate charioteer named Gaius Appuleius Diocles earned “the staggering sum" of 35,863,120 sesterces (ancient Roman coins) in prize money.
Recorded in a monumental inscription erected in 146 A.D., the figure eclipses the fortunes of all modern sport stars, including golfer Tiger Woods, hailed by Forbes magazine last fall “sports' first billion-dollar man.”
Diocles, “the most eminent of all charioteers,” according to the inscription, was born in Lusitania, in what is now Portugal and south-west Spain, and started his spectacular career in 122 A.D., when he was 18.
Life for a charioteer in Rome wasn’t easy. Often slaves who could eventually buy their freedom, these racers engaged in wild laps of competition at the Circus Maximum, running a total of about 4,000 meters (nearly 2.5 miles).
“After seven savage laps, those who managed not to be upended or killed and finish in the top three took home prizes,” wrote Struck.
Experienced charioteers drove hard-to-manage chariots driven by four or even more horses.
Their sporting equipment included a leather helmet, shin guards, chest protector, a jersey, a whip and a sharp knife with which to cut the reins if the chariot overturned.
Although drivers did not have their helmets or whips blessed by generous sponsorship, they could rely on stables or factions, basically teams similar to today’s Formula One: the Reds, Greens, Blues and Whites.
“The drivers affiliated with teams supported by large businesses that invested heavily in training and upkeep of the horses and equipment,” said Struck.
Diocles won his first race two years after his debut with the Whites, four years later, he briefly moved with the great rivals the Greens. But had the most success with the Reds, with whom he remained until the end of his career at the age of “42 years, 7 months, and 23 days.”
He is said to have won 1,462 of his 4,257 races and finished second 861 times, making nine horse “centenari” (100-time winners) and one horse, Pompeianus, a 200-time winner.
The inscription details his winning tactics: he “took the lead and won 815 times,” took the competitors by surprise by “coming from behind and winning 67 times,” and “won in stretch 36 times.”
Although other racers surpassed him in the total number of victories — a driver called Pompeius Musclosus collected 3,599 winnings — Diocles became the richest of all, as he run and won at big money events. For example, he is recorded to have made 1,450,000 sesterces in just 29 victories.
Struck calculated that Diocles’ s total earnings of 35,863,120 sesterces were enough to provide grain for the entire population of Rome for one year, or to fund the Roman Army at its height for more than two months.
“By today’s standards that last figure, assuming the apt comparison is what it takes to pay the wages of the American armed forces for the same period, would cash out to about $15 billion,” wrote Struck.
“Even without his dalliances, it is doubtful Tiger could have matched it,” he added.
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