updated 9/2/2010 7:45:59 AM ET 2010-09-02T11:45:59

BURLINGAME, Calif., Sept. 1, 2010 (GLOBE NEWSWIRE) -- California Blooms ( www.californiablooms.com ), the premier internet retailer of fresh eco-friendly, boutique-grown roses from the central coast of California, will offer consumers a special 18-rose white bouquet throughout the month of September in honor of Ovarian Cancer Awareness Month. With the purchase of the benefit bouquet, 15 percent of the proceeds will be donated to Ovarian Cancer Research Fund (OCRF), an organization dedicated to the fight against ovarian cancer.

A photo accompanying this release is available at  http://www.globenewswire.com/newsroom/prs/?pkgid=7942

"We are honored to partner with OCRF and to help in their efforts to prevent ovarian cancer," commented Mark Skorlich, CEO of California Blooms.  "This is a worthy cause that has affected so many people, and we're excited to offer our customers an easy way to contribute with this month-long campaign."

"We are so grateful to California Blooms for their support," said Audra Moran, CEO, OCRF. "It's important relationships like these that enable OCRF to continue funding the most cutting-edge research in our quest to find an early detection method and ultimately a cure for ovarian cancer."

According to OCRF, ovarian cancer is the leading cause of death from gynecologic cancers in the United States and is the fifth leading cause of cancer death among U.S. women.  The symptoms of ovarian cancer are often vague and subtle, making it difficult to diagnose. However, when ovarian cancer is detected and treated early on, the five-year survival rate is greater than 92%. Supporting ovarian cancer research makes it possible to develop new early testing techniques as well as new treatments.

California Blooms proudly supports the search for a cure in honor of the late Gerre Skorlich, mother of CEO Mark Skorlich, who lost her battle with ovarian cancer in 1994.

About Ovarian Cancer Research Fund:

The Ovarian Cancer Research Fund (OCRF) is the largest private non-profit organization in the United States dedicated exclusively to funding ovarian cancer research.  Our mission is to find a method of early detection and ultimately a cure for ovarian cancer.  

Each year there will be approximately 22,000 new cases of ovarian cancer in the United States, and about 15,500 women will die of the disease.  Currently there is no effective means of early detection. Since 1998, OCRF has given almost $40 million for ovarian cancer research. Thanks to the generosity of our donors, OCRF sponsored researchers are developing innovative strategies for early detection; exploring the genetics that increase risk for ovarian cancer; understanding the underlying molecular biology of the disease; identifying new and better targets for treatment; and deciphering how and why ovarian cancer spreads, and how to stop it.  
 
For more information or to join us in our fight, please visit OCRF's website at www.ocrf.org

About California Blooms:

Launched in 2009, California Blooms ( www.californiablooms.com ) is the premier internet retailer of the freshest, boutique-grown and eco-friendly roses from the central coast of California for any occasion.  California Blooms roses are delivered direct from the grower to anywhere in the U.S. within 24 hours of being hand-selected and cut, resulting in the superior quality and freshness of every bloom as compared to delivery times of upwards of 3-7 days for many of the larger floral retailers and florists.

California Blooms roses are grown on one of the most highly-decorated and world-renowned farms of hydroponic roses. The family-owned farm has grown varietal roses for over seven generations, and utilizes eco-friendly methods that drastically reduce the demand for energy and water consumption (see website for further information on the eco-friendly growing methods).

California Blooms is part of the family of companies that includes CheapesTees.com, a casual clothing internet retailer featuring name brand T-Shirts, sweatshirts and polo shirts at reasonable prices.

Get up-to-the-minute California Blooms info and special offers at www.twitter.com/calblooms or www.facebook.com/californiablooms .

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