updated 9/7/2010 8:16:03 AM ET 2010-09-07T12:16:03

LOS ANGELES, BERLIN and HONG KONG, Sept. 7, 2010 (GLOBE NEWSWIRE) -- Artificial Life, Inc. (OTCBB:ALIF) ( http://www.artificial-life.com ) today announced the "Be A Gladiator" contest for the official "Spartacus: Blood and Sand" iPhone game to celebrate its success on Apple's App Store. The winner of the contest will be able to have his or her face represented as one of the Gladiators in the game!

The "Be A Gladiator" contest is open worldwide from September 7, 2010 (Tuesday) to October 7, 2010 (Thursday). Players can enter the contest by publishing their results in the game's Story Mode onto Facebook. Contestants will be ranked on the contest leaderboard by their submitted scores--the higher the submitted score, the higher the contestant is ranked. Further details and an alternative entry method can be found on www.spartacuscontest.com . A video demonstration on "How to Be a Gladiator" is available at www.spartacuscontest.com .

The grand-prize winner's face and features will be rendered into a brand new actual fighting Gladiator in the "Spartacus: Blood and Sand" iPhone game*. Additional "Spartacus: Blood and Sand" souvenirs will be awarded to the second, third, and fourth place winners of the contest.

To enhance the players' gaming experience, Artificial Life has published an exclusive tutorial video that demonstrates the essential combos and tactics to complete the Story Mode of the game. These combat tips are available at www.spartacuscontest.com .

The Starz original series, "Spartacus: Blood and Sand," was a breakout success for Starz Entertainment earlier this year. The "Spartacus: Blood and Sand" mobile game is published by Starz Digital Media in association with Artificial Life.

For more details about the "Be A Gladiator" contest, please visit www.spartacuscontest.com . The "Spartacus: Blood and Sand" iPhone game is available on Apple's App Store here: http://itunes.com/app/spartacusbloodandsand

iPod and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Facebook® is a registered trademark of Facebook Inc. Starz Media, LLC and Starz Entertainment, LLC are not sponsors of or in any way associated with the "Be A Gladiator" contest)

About Artificial Life, Inc.

Artificial Life, Inc. has been a pioneer in artificial intelligence and mobile technology since its inception in Boston in 1994. We are a public U.S. corporation (OTCBB:ALIF) with listing on the Frankfurt Stock Exchange (Frankfurt:AIF) (XETRA:AIF) and headquarters and production center in Hong Kong. We have additional offices in Berlin, Germany (EMEA headquarters) and Tokyo, Japan. Currently our main business areas are: high quality (3D) interactive (massive multiplayer) mobile games, mobile participation television, mobile business applications, our powerful mobile commerce technology platform OPUS-MTM and our green IT solutions provided by Green Cortex, Inc. We have won many industry awards for our outstanding technology and products.

For more information about Artificial Life, Inc., please visit our website www.artificial-life.com or our product websites: www.botme.com, www.mopa-tv.com and www.opus-m.com

Facebook: http://www.botme.com/ref/alife-fb
Twitter: http://twitter.com/alifegames
MySpace: http://www.myspace.com/artificial_life_inc
YouTube: http://www.youtube.com/user/alifegames

The Artificial Life logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=1669

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "expect", "intend", "plan", "anticipate", "believe", "estimate", "predict", "potential", "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on March 16, 2010. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

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