updated 9/8/2010 5:45:35 AM ET 2010-09-08T09:45:35

LONDON, Sept. 7, 2010 (GLOBE NEWSWIRE) -- Church & Crawford, Inc. (Pink Sheets:CCWF) today announced its acquisition of Orexis Mobile Application license from Orexis Technology Research LLC. that will enable mobile users to interact with companies via a purpose designed Graphical User Interface ("GUI") on the users handset. Users are able to visually navigate a Corporation's menu of product and services and have the ability to select specific departments and services without requiring live agent interaction. This strategic collaboration will ensure the Orexis application will be available to System Integrators ("Sis") starting in the Middle East and Lower Gulf Region and expanding globally.

The Solution will provide instant savings to Corporations with the ability of generating revenue via interactive mobile adverts. At a time where companies globally are looking to make cost savings this solution fits into any corporate strategy.

Orexis instantly reduces costs in the areas of infrastructure, software and agents, the three key overheads for any operation. It can reduce these costs by up to 60%, over a five year period, typically for a medium size contact centre that could translate up to $50M+ US savings a year. By leveraging data networks and cleverly managing customer interactions, Orexis drastically reduces the load on contact centres and the requirement for voice enabled agents.

"In line with our global strategy we have chosen Church & Crawford to become our strategic partner in the Middle East. They have demonstrated key contacts and progress with potential clients, which we hope to announce soon. The region is seen as the fastest growing globally and we can certainly make a massive cost savings impact. We have a target of over $100M by 2011 from the area and the strategy presented by Church & Crawford demonstrates this, we look forward to working with the team," said Ray Khan CEO Orexis

About Orexis Technology Research LLC.

Orexis Technology Research LLC was conceptualised in 2007, by a team of industry experts in the fields of IVR, CTI, GVP, Outbound, Reporting and PBXs. The company has filed patents covering several aspects of its technology and integration into CTI solutions. It currently has offices in Canada, UK and Dubai. Its main focus is to distribute contact centre load to mobile phones and provide a platform for mobile advertisement. Orexis aims to reduce Billions of dollars worth of inefficiencies and at the same time create Millions of dollars worth of revenue.   

About Church & Crawford, Inc.

Church & Crawford is a provider of Mobile To Company Integration (MTCI). Church & Crawford provides companies with advanced Interactive Voice Response solutions by providing a customized, feature rich application that simplifies call centre needs.

To download a sample user application please visit www.churchcrawford.com or contact Sei Ki at ski@churchandcrawford.com.


Disclaimer for forward-looking statements for press releases

This Press release includes forward-looking information and statements that are subject to risks and uncertainties that could cause actual results to differ. Such forward-looking information and statements are based on current expectations, estimates and projections about global economic conditions, the economic conditions of the regions and industries that are major markets for Church Crawford and its subsidiaries and affiliates lines of business. These expectations, estimates and projections are generally identifiable by statements containing words such as "expects", "believes", "estimates" or similar expressions. Important factors that could cause actual results to differ materially from those expectations include, among others, economic and market conditions in the geographic areas and industries that are or will be major markets for Church Crawford businesses, oil prices, market acceptance of new products and services, changes in governmental regulations, interest rates, fluctuations in currency exchange rates and such other factors as may be discussed from time to time. Although Church Crawford believes that its expectations and the information in this press release were based upon reasonable assumptions at the time when they were made, it can give no assurance that those expectations will be achieved or that the actual results will be as set out in this press release. Neither Church Crawford nor any other company within the Church Crawford group is making any representation or warranty, expressed or implied, as to the accuracy, reliability or completeness of the information in the press release, and neither Church Crawford, any other company within the Church Crawford group nor any of their directors, officers or employees will have any liability to you or any other persons resulting from your use of the information in the press release.

Church Crawford undertakes no obligation to publicly update or revise any forward-looking information or statements in the press release.

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