updated 9/8/2010 8:46:26 AM ET 2010-09-08T12:46:26

SANTA CLARA, Calif., Sept. 8, 2010 (GLOBE NEWSWIRE) -- Rovi Corporation (Nasdaq:ROVI) today announces the availability of Rovi Advertising Service, a cloud-based advertising platform that delivers ads to a variety of Internet connected devices, regardless of user interface. Rovi Advertising Service enables CE manufacturers, television service providers and developers to monetize their connected entertainment offerings and create recurring revenue streams by opening up their products – from TVs and set-top boxes to media players, and game consoles – to marketers as a display for the placement of ads.

Analysts predict that Internet connected living room devices are expected to reach 540M users worldwide by 2014 (Source: TDG --Broadband Enabled TV: Evolution of OTT Platforms published in 2009). With the rapid union of the Internet and television, digital media advertising in the living room will become one of the fastest growing segments of the U.S. ad market. By working with Rovi to integrate living room display advertising into their products through the Advertising Service, CE manufacturers, service providers and developers will be able to join the Rovi Advertising Network, one of the largest multi-platform ad networks on the market today.

"The number of Internet connected devices in the home is growing faster than expected. For companies delivering connected entertainment offerings, advertising can provide a compelling revenue stream," said Corey Ferengul, executive vice president of product management and marketing for Rovi. "For advertisers, Rovi enables access to a wide variety of living room display advertising options, which allow them to reach highly targeted and measureable market segments."

Optimized for large living room screens, Rovi Advertising Service is focused on building ads that work well in a 10-foot entertainment experience. The service is a comprehensive solution that includes back-end services, such as campaign management and measurement, sales and account management, and creative services. It enables CE manufacturers, television service providers and developers to add revenue, without concern for the operational costs and processes associated with adding advertising capabilities. The Rovi Advertising Service extends Rovi Advertising Network by adding new devices and screens that are available to marketers for advertising. 

Rovi Advertising Network reaches millions of households in North America, and provides marketers with a number of different interactive advertising options including interactive portals with TV quality video playback; banner ads; lead generation and product purchase capabilities; social networking capabilities; and more. These advertising capabilities are built into the user interface and optimized for a high quality living room display experience.

About Rovi Corporation

Rovi Corporation is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for television, movies, music and photos to its customers in the consumer electronics, cable and satellite, entertainment and online distribution markets. These solutions, complemented by industry leading entertainment data, create the connections between people and technology, and enable them to discover and manage entertainment in an enjoyable form.

Rovi holds over 4,600 issued or pending patents worldwide and is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom. More information about Rovi can be found at http://www.rovicorp.com/.

The Rovi Corporation logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6482###

Forward Looking Statements

All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent report on Form 10-Q for the period ended June 30, 2010 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at www.sec.gov ). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.

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