updated 9/8/2010 9:46:14 AM ET 2010-09-08T13:46:14

LONDONDERRY, N.H., Sept. 8, 2010 (GLOBE NEWSWIRE) -- 20-20 Icovia Inc., the leading provider of design solutions for the home furnishings industry, today announced that La-Z-Boy Incorporated has licensed and launched its Icovia® Virtual Planner for online 3D product configuration, visualization and space planning. The La-Z-Boy 3D Room Planner is now available to all dealers and consumers, and can be accessed via La-Z-Boy's website, http://www.La-Z-Boy.com or its Facebook fan page. A video of the 3D Planner in action and designer testimonials can be viewed at http://www.facebook.com/lazboy?v=app_10442206389&ref=ts.

With Icovia's 3D Virtual Planner, La-Z-Boy customers can now configure their products in all available upholstery, leather and wood finish options and view them from any angle in full 3D. Users can also design the room they are furnishing, changing room size, wall color, floor types, windows, doors, accessories, even realistic lighting that works. Once their design is complete they can post the plan to their Facebook wall for friends to review.

"Giving the consumer more control over their design options engages them emotionally, which drastically increases the probability of a sale," says Steve Street, Icovia's President. "These capabilities provide significant advantages to La-Z-Boy over its competitors, who use static, flat photography to show products, and which doesn't allow the consumer to see the product configured, from any angle and within the context of their home."

With a single click, users can post their designs created within La-Z-Boy's 3D Room Planner to their Facebook wall. The 3D Virtual Planner can also be launched directly from La-Z-Boy's Facebook Fan Page. Whether being accessed from La-Z-Boy's website, or their fan page on Facebook, their 'fans' can create, furnish, and share floor plans with their social network, thereby generating additional brand exposure and registered sales leads.

"Product configuration, visualization, space planning and social media integration makes the La-Z-Boy 3D Room Planner a powerful tool for our customers and dealers," commented Doug Collier, Chief Marketing Officer for La-Z-Boy. "The better we can meet and exceed consumers' expectations, the better position we are in to attract and convert them into customers. The Icovia 3D Virtual Planner makes all of this possible and helps La-Z-Boy continue to dramatically increase its brand visibility and interactive capabilities online."

La-Z-Boy plans to continue developing its product line in 3D over the coming months as well as connect the Virtual Planner to its eCommerce platform, allowing customers to purchase items selected and configured with Icovia.

About Icovia

20-20 Icovia Inc. was founded in 2000 and has become the industry leading online room planning solution for retailers, manufacturers, interior designers and homeowners. Through our acquisition by 20-20 Technologies in January of 2008 Icovia is now bringing the 3D Virtual Planner and the resources of a global company focused on interior design technologies to the home furnishings industry. Icovia is headquartered in Londonderry, NH.

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