updated 9/13/2010 7:16:15 AM ET 2010-09-13T11:16:15

WILTON, Conn., Sept. 13, 2010 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd. (OTCBB:DKAM), a leading developer and marketer of iconic beverage products, today announced that Rheingold Beer celebrated its official 2010 Labor Day Sunday Metro New York Launch with multiple kick off events.

Rheingold was first officially introduced to the public at the "Moonlight Montauk Yacht Club BBQ and Party" on Saturday, and at the historic Memory Motel and Bar in Montauk on Sunday. To add to the excitement, Sunday's Memory Motel crowd was entertained by Chiddy Bang while they enjoyed chilled 12oz cans of newly arrived Rheingold Beer.

Drinks Americas has scheduled a second production run of Rheingold for the third week in September.

Rheingold will continue to promote the beer at the great bars where memories are made throughout the years. More about Rheingold Beer can be found at  www.rheingoldbrewingcompany.com . Drinks Americas will continue to focus expansion of the brand on the eastern seaboard and Metro New York markets.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities, including Willie Nelson's Old Whiskey River Bourbon and Trump Super Premium Vodka.  Other products owned by Drinks Americas include Olifant Vodka, Aguila Tequila and Rheingold Beer. The Company has recently developed and assisted in the launch of Kid Rock's American Badass Beer selling in Michigan.

For further information, please visit our new websites at www.drinksamericas.com and www.rheingoldbrewingcompany.com.

The Rheingold Beer logo is available at https://www.issuerdirect.com/corporate/mediaroom/69059.

The Drinks Americas Holdings, Ltd. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7881.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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