updated 9/14/2010 3:45:24 AM ET 2010-09-14T07:45:24

AMSTERDAM, Netherlands, Sept. 13, 2010 (GLOBE NEWSWIRE) -- IBC -- Stand 7.D11: Chyron (Nasdaq:CHYR) has powered the newly launched Sky Sports News in HD, Europe's first HD sports news channel.

Always pushing the boundaries of broadcasting, in 1998 Sky Sports News became the first ever dedicated sports news channel in the United Kingdom. This latest push into the world of HD is yet another example of Sky's dedication to broadcast excellence. This also marks the third time that Sky Sports has employed the use of Lyric PRO 8, the power behind Chyron's flagship on-air graphics HyperX3 system.

Chyron is a long time partner of Sky Sports News and has been an integral partner in the launch of the HD channel. Chyron's involvement in this latest venture went beyond providing the graphic systems; Chyron's dedicated Creative Services team worked closely with the Sports team to integrate the new captivating graphical look of the channel.

"Chyron's support to our operators and designers was much more akin to a partnership than a supplier. Chyron is always a company wanting to do its best. Its Customer Service department is second to none, which in this day and age, is hard to find," said Darren Long, Director of Operations, Sky Sports News. "Chyron should be as proud as we are of this Sky Sports News HD launch."

"We've been partners with Sky Sports since 2007 when Chyron became the single prime supplier of live studio graphics, so naturally we were very excited to be a part of the launch of Sky Sports News HD," said Michael Wellesley-Wesley, CEO, Chyron. "The team assembled at Sky has made an unprecedented commitment in taking sports broadcasting to the next level and bring the best possible service to its customers."

Chyron was also involved in the development of rich side panel graphics for the Sky News HD channel launch earlier this year. "The panels are an innovative new way of storytelling for Sky News HD.  They add compelling detail to our journalism and context to the key stories of the day. Producer- driven templates are created to track the output, without needing on-air reference or voiceover.   They include live video, rendered graphics, analysis and data, and accompany live reports from locations, studio guests and Breaking News," said John Jelley, Producer, HD Strategy and Development, Sky News.

Mr. Jelley continued, "To operate the panels we use a combination of EVS (for the video), the Avid iNews newsroom production system, and Chyron products, the LUCI system with Lyric playlist control.  The Chyron products gave us design flexibility, as well as reliability for playout."

In September of last year, Chyron announced Sky News' investment in 11 HyperX³ graphics systems, together with a CAMIO Cluster Server and OMS (Order Management Solution).

About Chyron

As the pioneer of Graphics as a Service for all digital video media Chyron continues to define and dominate the world of digital and broadcast graphics with Web, Mobile, HD, 3D, and newsroom integration solutions. Winner of numerous awards, including two Emmys, Chyron has proven itself as the undisputed leader in the industry with sophisticated graphics offerings that include Chyron's AXIS Graphics online content creation software, HD/SD switchable on-air graphics systems, clip servers, channel branding and telestration systems, graphics asset management and XMP integration solutions, the award-winning WAPSTR mobile phone newsgathering application as well as digital signage. For more information about Chyron products and services, please visit the company websites at www.chyron.com, www.chytv.com and www.axisgraphics.tv. For the Company's Investor Relations site, please visit www.chyron.com and click on Investors. (Nasdaq:CHYR).

The Chyron Corporation logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6584

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