updated 9/14/2010 12:46:13 PM ET 2010-09-14T16:46:13

SAN FRANCISCO, Sept. 14, 2010 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer global distributor and marketer of consumer goods and products, today announced the completion of the production of a direct response television ("DRTV") segment for the MediPendant™, Medical Alarm Concepts Holdings, Inc.'s (OTCBB:MDHI) unique, patented personal emergency response system. The MediPendant™ is the first fully-monitored medical alarm system that allows you to speak and listen directly through the pendant.

The MediPendant™ infomercial production was completed last week and is being produced in conjunction with Schulberg Media Works, one of the most successful DRTV firms. YesDTC plans to begin testing the 60-second and 120-second spots on both nationwide cable and local broadcast television stations early this fall.

"We are thrilled that the production of the MediPendant™ direct response television spots has now been completed.   This is a product we believe has very strong potential. One of the competitors in the personal medical alarm business is producing revenue of tens of millions of dollars a month with a product with far less functionality than the MediPendant™, as it does not even offer two-way communication through the pendant. With superior technology and a pricing structure that is unique to this industry, we believe that the MediPendant™ initiative will be a major revenue generator. We are looking forward to launching this outstanding product offering," commented Joseph Noel, Chief Executive Officer of YesDTC.

About YesDTC Holdings, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), Internet and retail marketing programs. The Company brings a unique set of skills to this marketplace. YesDTC combines both creative talents and financial acumen to create a total package for direct-to-consumer marketing programs. We have formed a strategic partnership with Schulberg Media Works one of the pioneering firms in the direct-to-consumer space. For more information on YesDTC, please visit the Company's website www.yesdtc.com . To learn more about Schulberg Media Works, please visit their website www.smw.tv .

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

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