updated 9/14/2010 12:46:14 PM ET 2010-09-14T16:46:14

FARMINGTON HILLS, Mich., Sept. 14, 2010 (GLOBE NEWSWIRE) -- Eternal Image, Inc. (the "Company") (OTCBB:ETNL), a public company engaged in the design, manufacturing and marketing of officially licensed memorial products such as caskets, urns, monuments and vaults, today announced that its greatly anticipated STAR TREK cremation urns are now available to the public.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7996

"Eternal Image's official STAR TREK urn offers fans a unique expression of their love for the franchise," said Clint Mytych, President & CEO, Eternal Image. "STAR TREK fans worldwide have been awaiting this release, and in fact we've garnered nearly 300 pre-order inquiries for this urn."

Eternal Image's STAR TREK urn has a capacity of 190 cubic inches and is built with an urn body made from a composite blend of natural minerals, an etched stainless steel face plate and name scroll, and an image of the Starship Enterprise printed on anodized aluminum. It features a cut-out of the famous STAR TREK Delta symbol through which you can see the famed Starship Enterprise flying through space. A product photo has been attached to this press release.

The urn, officially licensed from CBS Consumer Products, is available in two different models: To Boldly Go and The Voyage Continues. The suggested retail price is $799 and the urn will begin shipping to customers on or around October 1, 2010.

For more details including additional photos and ordering information, please visit StarTrek.com by clicking this link or copying and pasting it into your browser:

http://www.startrek.com/article/first-look-star-trek-urns-from-eternal-image

TM & © 2010 CBS Studios Inc. All Rights Reserved. STAR TREK and related marks and logos are trademarks of CBS Studios Inc.

About Eternal Image

Eternal Image, incorporated in 2006, is headquartered in Farmington Hills, MI. The company is the first and only manufacturer and marketer of licensed brand image memorial products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball™, STAR TREK®, Precious Moments™, the Vatican Observatory Foundation®, and the Collegiate Licensing Company, as well as pet urns featuring the American Kennel Club™, and Cat Fanciers'™ Association. In 2010, Eternal Image formed a new division called the New World Gift Company. New World manages the design, manufacturing, and marketing of ancillary products such as liturgical candles, retail memorial candles, registry books, memorial prayer cards, and other gift items. For more information about Eternal Image or New World Gift Company, visit www.eternalimage.net, www.newworldgiftcompany.com, or call 1-888-6-CASKET. Also, you can join us on Facebook at www.facebook.com/eternalimageinc . Eternal Image is a public company traded on the OTC: Bulletin Board under the ticker symbol ETNL.

SAFE HARBOR STATEMENT

Statements in this news release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1993 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential" or "continue" or similar terms or the negative of these terms.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's Registration Statement on Form SB-2, as amended on Form S-1. See www.sec.gov . Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events, circumstances or changes in expectations after the date of this report.

The company has no obligation to update these forward-looking statements.

The photo is also available via AP PhotoExpress.

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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