updated 9/14/2010 1:17:02 PM ET 2010-09-14T17:17:02

PRINCETON, N.J., Sept. 14, 2010 (GLOBE NEWSWIRE) -- The Modellers has named Patricia Kidd Senior Vice President, Client Services in Princeton, NJ. Ms. Kidd brings over 20 years of marketing research and consulting experience across a broad range of industries including consumer packaged goods, financial services, pharmaceutical, media and non-profits. While she has a breadth of experience across both qualitative and quantitative research methods, her key areas of expertise are in brand strategy development and communications effectiveness.

Ms. Kidd will be responsible for business development along the East Coast, with particular focus on the corridor between Washington, DC and Boston. "Pat is a skilled consultant, who delights in using research to solve complex client problems," said Mark Wirthlin, President of The Modellers. "Pat's history of solving clients' problems through innovative research design fits well with The Modellers' reputation for cutting-edge analytics, and we are very pleased to have her join our growing team."

Prior to joining The Modellers, Ms. Kidd was a Team Executive with BioVid Inc., a research firm specializing in the pharmaceutical sector. Ms. Kidd earlier created the Advertising and Communications Practice at WirthlinWorldwide and, after acquisition by Harris Interactive, was a senior leader in the Brand & Strategy Consulting group. Her work has been recognized with the Advertising Research Foundation's Ogilvy Award, and she was the recipient of ESOMAR's 2006 Best International Paper award. 

Ms. Kidd has a BA in Psychology from Hood College and an MS in Organizational Behavior from the University of Pennsylvania.

About the Modellers:

The Modellers are world leaders in market research and advanced analytics. The Modellers are known for taking on a client's most difficult problems and providing clear, accurate and easy to use answers that help them make better decisions. Clients include Pfizer, FedEx, AT&T, Gatorade, Subway, Virgin, Visa, Nordstrom, Pixar, P&G, Starbucks, Toyota, Adobe, eBay, Boeing, Canon and GE. The Modellers have offices in Chicago, Dallas, Los Angeles, Princeton, San Francisco, and Salt Lake City. They can be reached at (801) 290-3800 or on the web at www.themodellers.com

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