updated 9/15/2010 9:46:08 AM ET 2010-09-15T13:46:08

SAN FRANCISCO, Sept. 15, 2010 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, announced today that it has successfully signed an agreement with The Pure Sleep Company to distribute its patented, widely popular PureSleep® anti-snoring device to several English-speaking markets around the world. The PureSleep brand is already well-established with a proven track record of success within the North American marketplace.

Under the terms of the Agreement, YesDTC will hold the exclusive rights to market, sell and distribute the PureSleep brand product in the international markets of the United Kingdom, Australia, New Zealand and Ireland. As part of the Agreement, YesDTC will serve as PureSleep's exclusive direct response television (DRTV) marketer and, as part of this important marketing campaign, YesDTC will launch a series of consumer targeted infomercials using already created 60-second and 120-second short form television spots that will be custom tailored to fit each new international market. The videos can be viewed at http://www.puresleepfreetrial.com.

PureSleep is an FDA-cleared anti-snoring dental device indicated for the treatment of snoring.   PureSleep addresses the most common form of snoring by using a technique called 'mandibular repositioning'. The device gently holds the lower jaw forward, opening the airway to allow for more unobstructed breathing and eliminating the vibrations that cause snoring. PureSleep is custom-molded for greater comfort and effectiveness, and more affordable than other devices that are custom-made. PureSleep  is manufactured in the U.S. -- unlike many competitor products which are manufactured overseas.

"The PureSleep anti-snoring device has bettered the lives of countless North American users for years by providing relief and comfort and enabling a good night's sleep," said Joseph Noel, CEO of YesDTC. "It is time this revolutionary product was offered outside of North America to all would-be users seeking an economical and effective solution to the troublesome issue of snoring. Given the PureSleep product's success in the United States, we believe our upcoming direct response television based marketing campaign will prove to be very successful in reaching English speaking audiences internationally. We are excited about the opportunity to translate these international markets into solid revenues for YesDTC starting next year."

Noel Lindsay, CEO and Founder of The PureSleep Company, commented, "We look forward to building on our domestic success by expanding our distribution internationally through our partnership with YesDTC and expect this new initiative to materially accelerate revenues."

About YesDTC Holdings, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognitions. Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others. More information on YesDTC Holding can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv .

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

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