updated 9/15/2010 12:16:49 PM ET 2010-09-15T16:16:49

IRVING, Texas, Sept. 15, 2010 (GLOBE NEWSWIRE) -- Infinite Technology Corporation (Pink Sheets:ITCJ) CEO Amy Lawrence confirms today that the company has secured a non-exclusive distributor for its custom sports supplement line, to be launched later this month.

The provider, a National distributor of fitness gear with a focus in power lifting, has agreed to distribute Infinite's products via internet and act as partner representing the product line at trade shows throughout the country. The company has a national consumer base and will market the products in line with the Infinite brand toward additional, mutually beneficial, distributor agreements. 

"Steps like these are what will set us for an impactful launch out of the gates," states Lawrence. "Our line is progressive with industry market demand increasing, as nutritional products and sports supplements become more and more a perceived necessity than a luxury item. Our research finds an increasing number of people from every demographic looking into sports supplements, many of which, in addition to their core function, have ancillary benefits of anti-aging, brain function and body cleansing."

Recent findings by BCC research shows that the global market for sports nutrition products has increased progressively over the last 3 years and it should reach $91.8 billion by 2013, seeing a compound annual growth rate (CAGR) of 24.1%. As well, sports food currently represents the second-largest market segment, generating $1.8 billion in 2007 and an estimated $1.5 billion in 2008. This should reach $2.5 billion in 2013, a CAGR of 10.8%.

"This is key, to have our products reviewed favorably prior to market. Having strategic marketing partners at this stage in the game sets the stage for success and we are confident this relationship will provide good initial market exposure toward further market permeation," concludes Lawrence.

News to come on the company's official website, trade show attendance and product details as it prepares for launch.

About Infinite Technology Corp. ( www.Infinitetechnologiescorp.com )

Infinite Technology Corp. is a fitness and nutrition based company in Irving, Texas that is launching a new line of nutritional supplements in September 2010. Infinite Technology markets the products at vendor display booths at bodybuilding, powerlifting and fitness competitions along with social networking sites to build brand awareness. We will be sponsoring several world class athletes to market the products and help create brand awareness. 

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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