updated 9/16/2010 7:16:38 AM ET 2010-09-16T11:16:38

WILTON, Conn., Sept. 16, 2010 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd. (OTCBB:DKAM) a leading developer and marketer of beverage products, today announced that Rheingold Beer, New York's Beer since 1863, is now selling in Connecticut through four distributors providing state wide coverage.

F&F Distributors (New London & Middlesex counties), Franklin Distributors (Hartford, Windham & Tolland counties), Drinx Unlimited (New Haven, Fairfield & Litchfield counties) and Rogo Distributors (Hartford) received shipments last week and are delivering to retail accounts. Numerous retail accounts, to include BevMax and Stew Leonard's, have purchased Rheingold's newly introduced 12 pack cans, and several distributors have placed second orders having sold out initial inventories.

Rheingold Beer is now selling in Metro New York, New Jersey and Connecticut in 12 oz cans.  Drinks Americas expects to complete distribution in Pennsylvania in the coming week.

The Rheingold Beer logo is available at https://www.issuerdirect.com/corporate/mediaroom/69081 .

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages including Willie Nelson's Old Whiskey River Bourbon and Trump Super Premium Vodka.  Other products owned by Drinks Americas include Olifant Vodka, Aguila Tequila and Rheingold Beer. The Company has recently developed and assisted in the launch of Kid Rock's American Badass Beer selling in Michigan.

For further information, please visit our new websites at www.drinksamericas.com and www.rheingoldbrewingcompany.com.

The Drinks Americas Holdings, Ltd. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7881

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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