IRVINE, Calif., Sept. 16, 2010 (GLOBE NEWSWIRE) -- DigitalPost Interactive (OTCBB:DGLP), a leader in digital media-sharing and online advertising, announced that Florida based Mediagistic, the nation's largest local advertising agency, representing the legendary Caribbean island resort of Saint Lucia, has renewed its InPerson™ advertising contract with DigitalPost's online advertising subsidiary, Rovion.
The extended InPerson™ online ad campaign will deliver millions of impressions this fall and winter. In the previous Rovion campaign, run earlier this year, the InPerson™ video spokesperson ad unit drove hundreds of thousands of qualified visitors to St. Lucia's website, , with an average click-through rate of 6.6%.
Brad Baker, senior vice president of Mediagistic, said: "Rovion's InPerson™ technology is great, because it enables us to get 'personal' with our sales pitch. It is perfect for marketing destinations like the island of St. Lucia. It also allows us to sell at a number of different layers on the pages, creating additional excitement. The results we received from using InPerson™ technology have been fantastic. It has proven to be a powerful tool for educating and building a connection with potential travelers."
DigitalPost President David Simon remarked: "Initially, Mediagistic approached Rovion looking to add traffic to their traditional pay-per-click program. Our first campaign produced exceptional results, outperforming all of their other online display media. We are extremely pleased that based on these results they have decided to expand their buy and extend the Rovion campaign for another six months."
About Rovion, Inc., a subsidiary of DigitalPost Interactive, Inc.
Rovion is the leading provider of talent-based rich media content development, delivery and reporting, meeting the needs of online publishers and advertisers globally. Rovion specializes in complex video-based ads both in and outside of existing ad placement locations and is best known for its invention of the InPerson™ video spokesperson ad unit. Rovion is headquartered in Boston, Massachusetts. For more information about Rovion, please visit www.rovion.com. For more info about DigitalPost Interactive, please visit www.dglp.com.
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About Mediagistic, Inc.
Mediagistic, Inc is the nation's leading local advertising agency. Providing retail and dealer networks with a wide array of marketing services including creative development, web development services and expert media buying/placement in print, TV, radio, and direct marketing; Mediagistic is full-service. For more information about Mediagistic, please visit .
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CONTACT: DigitalPost Interactive, Inc. Investor Relations Thad Morris 866-492-3888 ir@dglp.com