updated 9/17/2010 7:45:47 AM ET 2010-09-17T11:45:47

SEATTLE, Sept. 16, 2010 (GLOBE NEWSWIRE) -- Montavo, Inc. (OTCBB:MTVO) is pleased to announce the engagement of Crucible Capital Group for fundraising efforts required to drive completion and launch of the Company's mobile advertising platform. As Montavo moves from the development stage towards product commercialization, Crucible will assist in securing funding requirements to fuel the Company's growth.

Montavo plans an expansion of sales and marketing efforts in front of the Company's launch of their patent pending technology platform – the Montavo Mobile Advertising Platform (mMAP™). Montavo, with strategic advisory and execution assistance of Crucible Capital, will work towards funding the Company at an enterprise value which appropriately reflects the value of the underlying software and platform assets.

"I am very excited to be working with the experienced and proven team at Crucible Capital," said Brook Lang, CEO of Montavo. "Crucible's team of bankers, led by Charles Moore, understands the strategic value of our company and has proposed a sound, logical approach to sufficiently capitalize commercialization efforts for mMAP."

"Mobile applications are one of the fastest growing areas of technology," said Chuck Moore. "It is exciting to work with Montavo on this convergent application."

About Montavo, Inc.

Montavo Inc., is a U.S.-based company located in Seattle, WA and is deploying an advanced mobile marketing & advertising solution. The Montavo Mobile Ad Platform (mMAP™) offers advertisers the unique opportunity to review a "mobile ad spend vs. gross profit" ratio which generates a Return-on-Investment (ROI) report of their mobile advertising costs related to their brick-and-mortar location consumer sales. This means Advertisers know for every dollar they spend in mobile advertising, how any dollars of related profit came back specifically attributed to the mobile ads. The mobile Ad costs to Sales profit ratio is displayed on the Montavo Mobile Ad Spendometer™, which is a real-time online dashboard reporting tool that allows advertisers to monitor the performance of mobile advertising campaigns that are deployed on the mMAP™.

The mMAP™, with Montavo's Patent Pending Technology, can generate the reports on consumers anonymously who merely viewed a mobile ad on their cell phone on any of several different ways the mMAP™ places advertising on the mobile phone in both push and pull type ads. This type of ROI reporting is not something that can be done in traditional advertising mediums today. The mMAP™ does this without any additional hardware and/or software in the store or at the store Point of Sale (POS) system, and no additional interaction is needed between store associates and consumers or their mobile phones. The mMAP™ was designed and built to work for Global Brands down to Small Medium Business (SMB's), as well as both Retailers and Manufacturers.

About Crucible Capital Group, Inc.

Crucible Capital Group, Inc., www.cruciblecapitalnyc.com , is a registered Broker/Dealer specializing in Investment Banking, located in New York City.

Forward Looking Statements:

This press release may include "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. Montavo's actual results could differ materially from those anticipated in the forward-looking statements. Montavo refers you to the cautionary statements and risk factors set forth in the documents it files with the Securities and Exchange Commission ( http://www.sec.gov ). The Company is under no obligation (and expressly disclaims any obligation) to update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

For more information on Montavo, please refer to our website at http://www.montavo.com

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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