updated 9/17/2010 3:46:13 PM ET 2010-09-17T19:46:13

CLEARWATER, Fla., Sept. 17, 2010 (GLOBE NEWSWIRE) -- OmniReliant Holdings, Inc. (OTCBB:ORHI) announces that OmniResponse, the wholly owned Direct Response division of OmniReliant Holdings, Inc., named Greg Sarnow as President and COO effective September 16, 2010. In this role, Mr. Sarnow will lead the organization's sales, marketing, and operations while working closely with Robert J. DeCecco, CEO of OmniReliant Holdings, Inc., to drive the vision of the company through direct-to-consumer marketing strategies.

This past February, Mr. Sarnow was appointed as an Advisory Board Member and has been engaged as a consultant to the company. With 20 years experience in the Direct Response industry, Mr. Sarnow has owned a Direct Response TV ("DRTV") media agency, a call center, and has worked closely with infomercial media buyers and Fortune 500 companies managing numerous direct-to-consumer marketing campaigns launching many household consumer brands. He has also consulted to many of the major DRTV corporations, DRTV vendors, and multi-national corporations that have selected Direct Response television for project launches. 

In 1999, Mr. Sarnow founded the Direct Response Academy  which engages clients with unique training programs and campaign management focused on the Direct Response industry. In addition, he is a frequent speaker at industry events and has authored articles for several DRTV trade publications.

Mr. Sarnow said, "Since my initial consulting with OmniResponse, I have been amazed at the quality of leadership that drives this company."

Robert J. DeCecco said, "Our entire management team is very excited about having Greg Sarnow join OmniResponse as our new President and COO.  The depth of his experience in the direct-to-consumer industry is impressive and will bring significant value to our company.  Well respected in our industry, Greg has been asked to speak at one of the largest world-wide conferences next week in Las Vegas.  In the past several months as an Advisory Board Member, Greg has made important introductions to our company and has been instrumental in helping our team create a new strategy. Greg's addition to our new executive team will allow him to focus solely on OmniResponse. I am personally excited to work with him and execute our plans to become a world class organization to build our brands globally through direct-to-consumer channels."

About OmniReliant Holdings

OmniReliant Holdings, Inc. is a company that leverages its capital, human resource expertise, and infrastructure to create operational excellence within its portfolio of wholly owned subsidiaries. The Company, through its wholly owned subsidiary, OmniResponse, is a world class consumer products company focused on building brands globally through direct-to-consumer marketing channels. The Company is focused on increasing shareholder value by successfully marketing its affordable consumer product brands through various direct response formats such as DRTV, live shopping networks, ecommerce, and traditional retail channels.

The corporate offices of OmniReliant are located 14375 Meyerlake Circle Clearwater, Florida 33760. OmniReliant questions may be addressed to Robert J. DeCecco, CEO, at 727-230-1031. For further information visit http://www.omnireliant.com.

The OmniReliant Holdings, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7911

Forward-Looking Statements

The information contained herein includes forward-looking statements. These statements relate to future events or future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Undue reliance should not be placed on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements.  

Any forward-looking statement reflect our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.  

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