updated 9/21/2010 12:32:28 AM ET 2010-09-21T04:32:28

ADVISORY, Sept. 20, 2010 (GLOBE NEWSWIRE) --

WHAT:         

Burberry Prorsum Spring Summer 2011 womenswear show in London, 21 September 2010

Burberry will be showing its Spring Summer 2011 womenswear collection during London Fashion Week on 21 September 2010.

The show will also be streamed from London to custom designed, digitally charged Retail Theatres in 25 Burberry flagship stores with enhanced state of the art technology including stores in London, Paris, Berlin, Rome, Milan, Venice, New York, Los Angeles, San Francisco, Boston, Costa Mesa, Toronto, Dubai, Mumbai, Istanbul, Tokyo, Beijing, Shanghai, Hong Kong, Taiwan, Singapore and Korea.

Guests at the events will be able to place orders straight from the runway through a custom-built Burberry iPad application.

The Burberry show will also be streamed live online directly from the show space in London.

Customers at the private events and online at Burberry.com will be able to immediately order the widest runway assortment from the brand since it developed the 'Runway to Reality' concept, including outerwear, bags and Burberry Beauty for delivery within just 7 weeks - revolutionising the standard luxury industry delivery cycle.

The show will take place at the Chelsea College of Art and Design in Westminster, London at 4PM prompt.

WHO:           

Christopher Bailey (Burberry Chief Creative Officer) and Angela Ahrendts (Burberry CEO)

VIP guests on the red carpet (to be announced)

B-ROLL:        

Includes red carpet arrivals and interviews, footage from in-store events in New York, Dubai and Istanbul, Burberry Prorsum Spring Summer 2011 Collection highlights

WEBISODE:

Short online edit including red carpet arrivals and interviews, footage from in-store events in New York, Dubai and Istanbul, Burberry Prorsum Spring Summer 2011 Collection highlights

INSTRUCTIONS FOR DOWNLOADING THE B-ROLL & WEBISODE WHICH WILL BE MADE AVAILABLE SHORTLY AFTER 2000 GMT ON TUESDAY, SEPTEMBER 21, 2010:

Please go to one of the following URL's below -

NTSC users

http://mediaexpress2.reuters.com

username: VNR_NTSC

password: Videonews1

PAL users

http://mediaexpress2.reuters.com

username: VNR_PAL

password: Videonews1

After correctly entering the username and password and the URL has opened, a picture thumbnail list of VNR's will be displayed. Find the Burberry story and click on it, the story opens and plays as preview, you can then download it by clicking on the small print to the bottom left  "Download File". The script and shot list are listed on the page and can be copied.

Also, this will be made available via Reuters local ends "FL SFL1" @ BT Tower from 1650-1700 GMT on September 21, 2010 for UK broadcasters.

For Reuters subscribers, check your terminals / desktops for the Burberry VNR

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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