updated 9/21/2010 9:45:59 AM ET 2010-09-21T13:45:59

BEDFORD, Mass. and DOVER, N.H., Sept. 21, 2010 (GLOBE NEWSWIRE) -- SoundBite Communications, Inc. (Nasdaq:SDBT), a leading provider of on-demand, multi-channel proactive customer communications, today announced a partnership with RewardsNOW, a leading financial services loyalty program provider. By teaming with SoundBite, RewardsNOW offers its more than 300 clients the ability to improve their loyalty programs, and thus brand loyalty, by quickly and effectively communicating with program members across a variety of devices and communications channels.

With an average of 14 loyalty memberships per household, loyalty programs are competing for wallet-share. Increased competition in the loyalty space has led to greater demand from loyalty program members for personalized offers and more value. Effective communications help solidify relationships and increase loyalty, and SoundBite's solution ensures that RewardsNOW provides their clients with a comprehensive offering to ensure the greatest success from their reward programs.

The SoundBite Loyalty Rewards Program Solution allows organizations to quickly and effectively interact with consumers across a variety of devices and communications channels. The solution utilizes the on-demand, multi-channel communications platform, SoundBite Engage™, to deliver interactive, automated voice, text, and email messaging. The loyalty solution is designed to deepen customer relationships through personalized and relevant communications at every stage of the loyalty program lifecycle, from member acquisition and program enrollment to nurturing and rewarding long-term and high-value members.  

RewardsNOW has already incorporated SoundBite's loyalty solution into a prepaid debit card rewards program for a large mid-west grocery chain. New loyalty program members receive welcome messages, monthly balance updates, and special coupons from the grocer through text messaging and email.

"A loyalty rewards program is an integral part of any company's marketing strategy, but if an organization can't keep customers engaged and participating in the program, loyalty points expire and rewards go unused -- a detriment to both the consumer and the organization," said Anne Gaudette, director of product development, RewardsNOW.  "SoundBite adds value to our clients' loyalty programs by enabling them to deliver relevant, timely messages via the customer's preferred communications channel that spark interest and action.  And with SoundBite, our clients can promote not only their loyalty programs, but any product or service they offer."

"A key measure of any successful loyalty program is the speed with which consumers earn and redeem rewards, since members regularly incur incremental spend when redeeming rewards," said Mark Friedman, chief marketing and business development officer at SoundBite. "Proactively notifying customers about their reward balances and incenting them to use rewards before they expire benefits not only the consumer, but the organization as well, who nets additional revenue while strengthening the customer relationship."

For additional information about SoundBite Loyalty Rewards Program Solution, please visit http://www.SoundBite.com/loyalty .

About RewardsNOW

RewardsNOW is a premier provider of marketing services for the financial industry. RewardsNOW designs, implements, and manages turnkey direct marketing and rewards programs for all banking products, from credit and debit cards to loans, deposits, and online banking. These products and services generate incremental profits from increased member acquisition, increased product usage, and lower customer attrition rates. RewardsNOW is based in Dover, New Hampshire. For more information, call 800-240-4814, ext. 202, or visit www.rewardsnow.com .

About SoundBite Communications

SoundBite Communications is a leading provider of on-demand, multi-channel proactive customer communications solutions designed to transform the way organizations communicate throughout the customer lifecycle to build trusted, lifelong and profitable relationships. Clients can leverage SoundBite's proactive customer communications offering and expertise in designing, executing and optimizing communications strategies to engage in relevant customer interactions that deliver long-term business value. Visit SoundBite.com for more information.

The SoundBite Communications, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=4393

SoundBite is a registered service mark of SoundBite Communications, Inc.

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Home equity type Today +/- Chart
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