Image: Fall colors in Ohio
Amy Sancetta  /  AP
With the leaves of the trees changing into their fall colors along the shoreline, two fishermen cast their lines into LaDue Reservoir in Mantua, Ohio, in October 2006.
updated 10/4/2010 11:41:07 AM ET 2010-10-04T15:41:07

What is ServeView?

ServeView is the innovative implementation of technology on’s story pages that intelligently renders ads when and where users can actually see them.  This means that ads appear only within the viewable area of a consumer’s display.  ServeView works for each individual ad on every browser and every screen size.

How does it work?

  1. Don't miss these Travel stories
    1. Lords of the gourd compete for Punkin Chunkin honors

      With teams using more than 100 unique apparatuses to launch globular projectiles a half-mile or more, the 27th annual World Championship Punkin Chunkin event is our pick as November’s Weird Festival of the Month.

    2. Airports, airlines work hard to return your lost items
    3. Expert: Tourist hordes threaten Sistine Chapel's art
    4. MGM Grand wants Las Vegas guests to Stay Well
    5. Report: Airlines collecting $36.1B in fees this year

When a story page loads, consumers interact with the video, text, photos and other content on the page.  As that is happening, the ServeView technology seamlessly runs on the page and will only render the ad once the ad location is within the viewable area of the consumer’s display.  Then and only then is the ad counted as a delivered impression.

How does ServeView benefit advertisers?

The advertiser realizes better performance and return on investment (ROI) because every ad impression is seen.  No ad is served outside of the viewable area of the display, so there is no waste.  Essentially, we are optimizing ad rendering technology and measurement.  Advertisers are only billed for ads that appear in the viewable area, since those are the only ads that are served.

How does ServeView benefit the consumer?

Page load times are faster because fewer ads are being loaded with the initial page request.   Ads are loaded only when viewable, leaving more bandwidth for consumers to watch, read, comment, share and interact with content on each page faster.

Click here for more FAQ

Click here to ask us questions

Photos: Celebrating fall

loading photos...
  1. Floating colors

    A reflection of colorful autumn trees is seen in the Vltava river, Prague, Czech Republic. (Filip Singer / EPA) Back to slideshow navigation
  2. Fall frolic

    A big dog frolics with a little dog in the yellow leaves of a central Minsk park. (Viktor Drachev / AFP - Getty Images) Back to slideshow navigation
  3. Presidential mums

    Mums are in bloom in Lafayette Park in front of the White House in Washington, DC. (Mark Wilson / Getty Images) Back to slideshow navigation
  4. Frosty fringe

    Colorful fall leaves are covered in a morning frost in a yard in Moreland Hills, Ohio. (Amy Sancetta / AP) Back to slideshow navigation
  5. Falling for fall

    The autumn rainbow surrounds Kegon Falls at the outlet of Lake Chuzenji in Japan's Nikko National Park. The waterfalls, which are one of Japan's highest, are a major tourist attraction in the fall. (Akiko Matsushita / AP) Back to slideshow navigation
  6. Sky's the limit

    The autumn colors of these towering aspens near Buena Vista, Colo., leap out against blue sky. (Nathan Bilow / AP) Back to slideshow navigation
  7. Gold rush

    Orange and gold leaves frame Shiprock, a dramatic rock formation near the San Juan River in New Mexico. (Xavier Mascareñas / AP) Back to slideshow navigation
  8. Reflecting change

    A bright orange and red-speckled leaf shows what autumn really looks like, close-up. (Robert F. Bukaty / AP) Back to slideshow navigation
  9. Old and new

    Early foliage appears by The Old Meeting House in East Montpelier, Vt. The red, orange and gold foliage that attracts millions of visitors to northern New England each fall has been especially vivid this year, thanks to lots of early summer rain. (Toby Talbot / AP) Back to slideshow navigation
  10. Lazy days

    A man lies in the sunshine in St James's Park in London, England, enjoying one of the last warm fall days. (Dan Kitwood / Getty Images) Back to slideshow navigation
  11. Still waters

    The evening sunlight illuminates trees with leaves that are beginning to change color besides a lake near Warminster, England. England, particularly in the south, is enjoying a spell of dry weather, allowing the beginning of the autumn foliage colors - brought on by shortening daylight hours and cooler weather - to be fully appreciated. (Matt Cardy / Getty Images) Back to slideshow navigation
  12. View from the top

    A couple take in the view from the ocean lookout ledges on 1375-foot Mount Megunticook, at Camden Hills State Park in Maine. The state's forest rangers, who have been tracking fall foliage for 50 years, are now using personal data assistants to send in fall foliage reports from the field. (Robert F. Bukaty / AP) Back to slideshow navigation
  13. Smiles and umbrellas

    Belarussian teenage girls play with umbrellas during a drizzly autumn day in Minsk park in Belaruss. (Viktor Drachev / AFP - Getty Images) Back to slideshow navigation
  14. Rosy-fingered dawn

    The sun begins to rise over the Somerset Levels looking towards Pilton near Glastonbury, England on a crisp fall day. (Matt Cardy / Getty Images) Back to slideshow navigation
  15. He can see his breath

    A deer bellows as it forgages for food in the early morning sun as cooler temperatures bring on the autumn season at Dunham Massey in, Altrincham, England. Shortening daylight hours and cooler weather brings on the rutting season for red and fallow deer herds. (Christopher Furlong / Getty Images) Back to slideshow navigation
  16. To the cosmos

    People stroll in a cosmos field at Showa Kinen Park in Tokyo. Visitors can enjoy more than 5,500,000 cosmos, which reach their peak late in the season, until November 3. (Kazuhiro Nogi / AFP - Getty Images) Back to slideshow navigation
  17. Harvest time

    An Amish farmer and three children bring in a cart full of harvested corn stalks at a farm in Middlefield, Ohio. (Amy Sancetta / AP) Back to slideshow navigation
  18. Seeing red

    The Green Mountain Railway passes the Bartonsville Covered Bridge as fall colors creep in to the area's foliage. (Winslow Townson / AP) Back to slideshow navigation
  19. Piercing the fog

    Even a thick fog can't hide the bright red leaves on this tree off a lake in Highlands, N.Y. (Mike Groll / AP) Back to slideshow navigation
  20. Hay, look!

    A "hayman," made from hay bales and pumpkins, presides over Marini Farm in Ipswich, Mass. (Lisa Poole / AP) Back to slideshow navigation
  21. Scarlet and snow

    Autumn and winter battle it out as New England's bright fall foliage meets with an early snow in Franconia, N.H. (Jim Cole / AP) Back to slideshow navigation
  22. Season's bounty

    Brightly colored tomatoes and a few beans sit in a box just after being picked from the University of Delaware's Garden for the Community in Newark, Del. (Steve Ruark / AP) Back to slideshow navigation
  23. Paddling their own canoe

    With the autumn foliage lighting up the background, a group paddle their fishing boat to shore at Cottonwood Lake, near Buena Vista, Colo. (Nathan Bilow / AP) Back to slideshow navigation
  1. Editor's note:
    This image contains graphic content that some viewers may find disturbing.

    Click to view the image, or use the buttons above to navigate away.

  2. Editor's note:
    This image contains graphic content that some viewers may find disturbing.

    Click to view the image, or use the buttons above to navigate away.

  3. Editor's note:
    This image contains graphic content that some viewers may find disturbing.

    Click to view the image, or use the buttons above to navigate away.

  4. Editor's note:
    This image contains graphic content that some viewers may find disturbing.

    Click to view the image, or use the buttons above to navigate away.

Video: ‘Fall’ in love with these getaway bargains

  1. Closed captioning of: ‘Fall’ in love with these getaway bargains

    >>> to summer, we get on vacation deals to fall four.

    >> the season means fewer crowds and low prices. here to tell us about the wonderful places to go is beth fenner, "money" magazine's assistant managing editor. nice to see you.

    >> we're heading to hilton head to start off.

    >> we are. the great thing now is that really the peak season of summer, everything is more expensive, tee times, you could wait forever. the weather is just as good, in the 70s.

    >> it is not so hot.

    >> i think it is nicer too, the ocean is warm for swimming and the golf, you can't beat it.

    >> south carolina , is it -- it is easy to get to, isn't it?

    >> it is. you can fly into savannah and everything is so close.

    >> this looks like a lovely spot. the prices have dropped in the last -- since labor day , right?

    >> western hilton head island resort and spa, $149 a night for a room, that's 50% less than a couple of months ago. same exact room.

    >> that's amazing.

    >> nice.

    >> if you're a fan of the mountains and want to pick colorado or aspen --

    >> i miss colorado .

    >> i know you do. what do you have for us?

    >> aspen, peak fall foliage season, people ask, it the great there. the hiking is really a good draw and the hiking and the amazing views.

    >> tell us about the prices and things.

    >> well, the four star, we'll show you the sky hotel aspen is a boutique hotel that is sort of a hot spot . they have a great bar and outdoor pool. average daily rate in october $142. average daily rate in july, $277.

    >> is it crowded in the fall? does it get crowded?

    >> not as crowded. you're not pushing your way through to sit at the bar kind of thing.

    >> i love that place.

    >> beautiful. if you want to be adventurous and really go a long way away , the land down under you say is a good spot to hit.

    >> it is. the great thing about it now, it is not so much saving on the hotel, though you will, the ways to get there the flights are so much cheaper. the lowest you can get there around now for $600 round trip if you snag a good deal.

    >> all the way to australia?

    >> you can. you can.

    >> wow.

    >> if you hit it right as a low, where as it can be double that other times of the year.

    >> and they're entering their summer season , right?

    >> it is spring now so it is off season and their high season is december, which is their summer. so everything is cheaper.

    >> i know there are a million things to do there, but what are some of the highlights?

    >> surfing.

    >> yeah. you have the surfing. it is a big kite-flying season because it is breezy. there is on bandy beach, this famous beach, you can do that, sydney opera house , aquarium and friendly people . it is good.

    >> everyone says that. i've never been. you've been.

    >> i've never been. i was hoping to go with oprah but it is not going to work out.

    >> go now.

    >> ireland .

    >> ireland . where my jimmy niri is in ireland right now.

    >> dublin has had, a lot of places in europe, has had some problems economically which is our opportunity. things are cheaper. it is cheaper to get there. the flights, and a hotel room , again, it is about 25% cheaper than it would have been in the summer.

    >> people don't realize that from jfk it is a very short flight, less than -- like going to california . it is five and a half hours.

    >> it is nothing. go through customs, but other than that it is really not bad.

    >> this time of year is an okay time of year to be there.

    >> it is not as rainy. it is going to rain.

    >> ireland is ireland .

    >> you don't go there for the weather. you go there for the pubs and the great streets, the cobblestone streets, historic. it is charming.

    >> we'll have all this stuff on our website.

    >> yes, we will.

    >> in the meantime, we have to eat cupcakes.


Discussion comments