updated 9/28/2010 10:16:46 AM ET 2010-09-28T14:16:46

LONDON, Sept. 28, 2010 (GLOBE NEWSWIRE) -- ROK Global, the UK-based mobile technologies, applications and services company, has announced the launch of its soccer-based news subscription service, developed in conjunction with Goal.com, in Nigeria through its Nigerian licensor, 70th Precinct with innovative mobile operator, Etisalat Nigeria.

Priced at Naira 75 per week (approximately US$0.49c per week) per soccer club followed, Etisalat's Goal.com service delivers news and scores via SMS from the top football clubs in the English Premier League, La Liga, Serie A and the Bundesliga. Subscribers will receive a minimum of 2 news update SMS per day per club followed, plus live scores as they happen.

"Soccer is an obsession to millions of Nigerians and, as such, we are very excited to have partnered with Goal.com in delivering what we all expect to be a very popular text-based service to Etisalat," said Jonathan Kendrick, Chairman of ROK Global.

"Goal.com is the world's largest football community with 30 million monthly unique users and Nigeria is one of our largest markets. We are delighted to work with Etisalat and ROK to bring to local fans the most exciting and complete football news for mobile," said Gianluigi Longinotti-Buitoni, Goal.com's Founder and President.

According to Steven Evans, CEO Etisalat Nigeria, "Football is a very important part of Nigerian life and that is why we are pleased to unveil this unique service for our subscribers who are football fans. Our partnership with ROK and Goal.com is in line with our overall support for football in Nigeria as exemplified by the unique Etisalat Football Community. Subscribers who register via the community will receive up-to-the minute news, tips and trivia about their favorite club anywhere in the world."

Etisalat Nigeria's mobile subscriber base has reached 5 million, just two years after its entry into the Nigerian telecoms space and its goal is to be one of the top two operators in Nigeria. The company has network coverage in all 36 states of the federation and the FCT, Abuja and continues to expand and densify its network to provide qualitative service to its growing subscriber base.

The ROK Entertainment Group logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5361

Forward-Looking Statement:

The information contained in this news release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements. Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the Group's margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the Group's control.

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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