updated 10/4/2010 2:45:13 AM ET 2010-10-04T06:45:13

AZUSA, Calif., Oct. 1, 2010 (GLOBE NEWSWIRE) -- Physicians Formula Holdings, Inc. (Nasdaq:FACE) ("Physicians Formula" or the "Company") today announced that Ingrid Jackel, Chief Executive Officer and Chairwoman, and Jeff Berry, Chief Financial Officer, will be presenting at the 2010 Craig-Hallum Capital Group's Alpha Select Investor Conference being held at The Roosevelt Hotel in New York City. Physicians Formula's presentation will take place on Wednesday, October 6, 2010 at 1:30 PM (EDT).

The audio portion of the presentation will be webcast live, and a replay will be available by visiting the Investor Relations section of the Company's web site at www.physiciansformula.com . The audio replay will be available on the web site for two weeks following the presentation.

About Physicians Formula Holdings, Inc.

Physicians Formula is an innovative cosmetics company operating in the mass market prestige, or "masstige", market. Under its Physicians Formula brand name, created in 1937, the Company develops, markets and distributes innovative, premium-priced products for the mass market channel. Physicians Formula differentiates itself by addressing skin imperfections through a problem-solving approach, rather than focusing on changing fashion trends. Currently, Physicians Formula products are sold in 23,700 stores operated by Wal-Mart, Target, CVS and RiteAid.


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