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BMW eases path to EV ownership to gain 'meaningful' sales

LONDON/NEW YORK (Reuters) - BMW aims to win a "meaningful" segment of the electric car market with its i-series battery-powered models by offering luxurious styling and packages designed to help owners overcome the traditional hurdles to electric car ownership. Full story

BMW bets electric car offer may fend off Audi

BERLIN (Reuters) - Germany's BMW <BMWG.DE> will sell the battery powered i3 city car at a lower-than-expected base price to stoke demand for its first electric vehicle as the luxury auto maker aims to keep rivals Audi and Mercedes at bay. Full story

BMW sees western Europe staying tough well into next year: paper

FRANKFURT (Reuters) - Germany's BMW <BMWG.DE> does not expect the western European car market to pick up before the middle of next year, Chief Executive Norbert Reithofer told a German newspaper. Full story

Dummy atop billboard fools drivers into calling 911

   A mannequin placed atop a BMW billboard along an interstate in Ohio has prompted many calls to 911 from drivers who fear it's a real person planning to jump. WLWT’s Karin Johnson reports.

BMW labor chief blames management for parts shortage: magazine

BERLIN (Reuters) - Cost cuts at Germany's BMW <BMWG.DE> have led to a shortage of spare parts at dealers, prolonging delivery times and frustrating customers, Automobilwoche reported on Sunday, citing the luxury carmaker's top labor representative. Full story

'Trapped,' Part 1

   A young mother and her two little girls take a fateful road trip along California's highway 101. Keith Morrison has the story.

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Articles

BMW recalls 220,000 vehicles in Takata airbag issue

Daimler gives CEO three more years to chase rivals

BMW recalls 750,000 cars due to electrical problem

BMW recalls X5 utility vehicles for brake flaw

BMW posts record group sales in January, up 9.9 percent

Video

  A look at new Olympic bobsled, designed by BMW

Chuck Berkeley, a 2010 Olympian and 2014 hopeful, gives TODAY’s Al Roker a tour of the new bobsled that Team USA will be using in Sochi next year, designed by BMW of America, which he calls “smaller, faster, and sleeker.”

  Luxury Automakers Race for Buyers

Competition between Mercedes and BMW is heating up creating some very attractive deals for consumers, reports CNBC's Phil LeBeau.

  Luxury Incentive Wars

Mercedes Benz and BMW are rolling out special deals for high-end cars that few have ever seen. Why now? CNBC's Phil LeBeau explains and reports that BMW sales surged 42 percent in November.

  BMW Drives Into the Rental Market

BMW has officially launched its DriveNow car share program in San Francisco, reports CNBC's Phil LeBeau.

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Related Photos

BMW board members Ian Robertson and Herbert Diess answer questions at the unveiling of the BMW i3 electric car at a ceremony in Londo
BMW board members Ian Robertson and Herbert Diess answer questions at the unveiling of the BMW i3 electric car at a ceremony in Londo

BMW board members Ian Robertson and Herbert Diess answer questions at the unveiling of the BMW i3 electric car at a ceremony in London, July 29, 2013. BMW launched its first all-electric car, hoping to stir demand for a pricey luxury model just as some other makers hit hurdles in selling electric p

BMW CEO Reithofer and board member Schwarzenbauer stand beside new BMW i3 all-electric car in New York
BMW CEO Reithofer and board member Schwarzenbauer stand beside new BMW i3 all-electric car in New York

BMW CEO Norbert Reithofer and BMW board member Peter Schwarzenbauer stand on stage with the new BMW i3 all-electric car at an unveiling event for the vehicle in New York, July 29, 2013. The i3 is the world's first premium electric vehicle designed from the ground up to be powered by an electric dr

A BMW sedan is displayed for sale at a BMW dealership in Goyang, north of Seoul
A BMW sedan is displayed for sale at a BMW dealership in Goyang, north of Seoul

A BMW sedan is displayed for sale at a BMW dealership in Goyang, north of Seoul June 12, 2013. REUTERS/Lee Jae-Won

An employee guides visitors inside a BMW factory in Shenyang
An employee guides visitors inside a BMW factory in Shenyang

An employee guides visitors inside a BMW factory in Shenyang, Liaoning province, July 6, 2013. BMW's sales rose faster in June than at Audi and Mercedes as demand from China and the United States helped the German luxury car maker to extend a lead over its two main rivals in the first six months of