updated 10/6/2010 2:17:31 PM ET 2010-10-06T18:17:31

SUNNYVALE, Calif., Oct. 6, 2010 (GLOBE NEWSWIRE) -- Queplix™ Corp., a leader in data virtualization, will host a free webinar titled, Thinking of Master Data Management? Don't Do It, on October 12, 2010 at 10 a.m. pacific time. The webinar will examine where today's paradigm for master data management (MDM) falls short, involving unnecessary risk, excessive costs and long implementation intervals, and how companies can avoid these pitfalls with a new and improved approach that dramatically saves time and money.

"New, highly automated data virtualization solutions are shifting the current model of master data management to the benefit of customers," said Michael Zuckerman, Chief Marketing Officer for Queplix. "This new approach provides tremendous cost advantages and economies of scale for organizations of all sizes. SMB, mid-tier, divisional and line of business entities cannot afford to wait several years for return on investment. You can start by integrating just a few key applications and grow from there, at low risk and at very low cost. We expect a strong and enthusiastic response when participants learn they can implement data management in just weeks, deploy on more cost-effective platforms, and receive return on investment in less than a year from project start."

Mark Cashman, Chief Executive Officer for Queplix, noted, "Our Data Harmonization™ gets operational systems synchronized during the course of a simple integration. There is no need to develop common data models that create tremendous delay and require everyone to change the way they do business. Queplix Virtual Data Manager™ takes your existing data models and automatically creates metadata that immediately integrates and harmonizes your key customer, product and financial information."

The October 12 webinar presented by Queplix is part of a series that will expand on the advantages of data virtualization and how it can increase business value in areas such as customer relationship management (CRM).

To register for the Queplix webinar, go to: Thinking of Master Data Management? Don't Do It!

Data virtualization enables companies to automatically and securely integrate cloud, SaaS and on-premise applications with speed and simplicity. This benefits application areas like customer relationship management (CRM), where cloud-based solutions such as SalesForce.com® require integration and ongoing data harmonization with on-premise applications PeopleSoft®, Siebel®, SAP® enterprise resource planning (ERP) and many others. Queplix solutions can be implemented to enable consistent views and manageability of this vital information in days versus months. As a result, customers achieve far greater agility, cost savings and rapid return on their investment than with alternative technologies.

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About Queplix Corp.

Queplix is a leader in data virtualization. Data virtualization enables our customers to automatically and securely integrate cloud, SaaS and on-premise applications and data with speed and simplicity. Uniquely, Queplix brings powerful data management to automatically harmonize the integrated applications and data for higher business value. Our customers benefit from greater cost savings and rapid return on investment. Queplix has thousands of users around the world, serving customers such as The Home Depot, Homesite and Sony Ericsson. Please visit http://www.queplix.com for more information.

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Queplix and the Queplix logo are trademarks of Queplix Corp. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.

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