updated 10/6/2010 2:17:31 PM ET 2010-10-06T18:17:31

NEW YORK and LOS ANGELES, Oct. 6, 2010 (GLOBE NEWSWIRE) -- Today BermanBraun and the Msnbc Digital Network unveiled BLTWY ( www.bltwy.com ), an original destination designed for consumers to go beyond policy and polls and explore the celebrity side of politics. Politicians have now become part of popular culture and de-facto celebrities, attracting considerable media attention. This new site will take the audience inside the beltway and beyond, giving them a behind-the-scenes look at the celebrity side of politics.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=8123

BLTWY's innovative design features large, engaging visuals and the ability to navigate on a new and uniquely designed wall of photos. Consumers can scroll through the site and find the latest on what political players are eating, wearing and what they do in their free time. Through photo galleries, stories and videos, BLTWY offers an entertaining – and often humorous – take on the world of politics. BLTWY is an extension of the popular entertainment and celebrity destination Wonderwall and leverages the same entertaining voice and innovative presentation.

BLTWY features original content from its editorial team, from the Msnbc Digital Network of sites, and will include content from a select group of partners in the political arena.

Key Features of BLTWY include:

 * A visually engaging and dynamic homepage experience

 * Full screen photo galleries

 * Interactive polling on all content

 * Seamless integration of social media

"This new site feeds the growing appetite for lifestyle news about the political arena," said Charlie Tillinghast, President of the Msnbc Digital Network. "The original concept and unique presentation are sure to attract consumers and the advertisers looking to connect with them."

"The world of politics is a natural extension of the Wonderwall brand we have built with MSN. We are thrilled to be in business with the Msnbc Digital Network team to explore this exciting new territory," said BermanBraun partners Gail Berman and Lloyd Braun. 

BermanBraun spearheaded the new site's build and design and will oversee programming and operations. The Msnbc Digital Network is distributing BLTWY, providing unique content and leading the advertising efforts in partnership with Microsoft and BermanBraun.

BLTWY is designed to appeal to the highly valuable 25-49 year-old audience, and enable the Msnbc Digital Network to offer consumers another compelling site in its collection of innovative and powerful news brands.

About the Msnbc Digital Network

The Msnbc Digital Network is a collection of innovative and powerful news brands that deliver the most compelling, diverse and visually engaging stories on the consumer's platform of choice. The world-class brands featured in the digital network include msnbc.com, TODAY, Nightly.msnbc.com, TV.MSNBC.com NBCSports.com and EveryBlock. The Msnbc Digital Network provides something for every news consumer with its comprehensive array of offerings that deliver the best in breaking news, original journalism, lifestyle features, commentary and local updates down to the block level.

About BermanBraun

BermanBraun is an independent media company with three divisions – television, feature film and digital – which create and exploit entertainment content and advertising solutions across all platforms throughout the world. The Santa Monica, CA based company, founded by principals Gail Berman and Lloyd Braun in 2007, has established strategic global alliances with a number of media companies throughout the industry, including NBC Universal Television and Microsoft.

The photo is also available at Newscom, www.newscom.com , and via AP PhotoExpress.

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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