updated 10/6/2010 1:16:46 PM ET 2010-10-06T17:16:46

ADDISON, Texas, Oct. 6, 2010 (GLOBE NEWSWIRE) -- Sunset Brands, Inc. (Pink Sheets:SSBN) CEO, Dusty Lee, is pleased to announce that the company has officially launched its latest brand, Supply Tap ( www.supplytap.com ), toward growth and revenue. Lee, formerly serving as the Chairman of the board of directors, was recently appointed as the Chief Executive Officer and brings a vast working knowledge of startup "how-to", corporate financial structuring, as well as consult and successful implementation of business growth strategies.

SupplyTap.com is an online deep-discount retailer whose focus is on providing affordable, high-quality office and school supplies to small businesses and families across America. As Sunset's website proclaims, "Consumers can find all the school supplies they need, at huge discounts, while schools and business offices can immediately cut their 'cost of doing business' expenses." 

SupplyTap.com was formed early 2010 with a proposed launch date under the Sunset banner by end of Q4. Under the Sunset Brands banner, the site now boasts upgraded security interface, improved variety and a new design. Unique features on the site include a toll-free customer service line and a 'savings blog' in which detailed articles and commentary are submitted teaching consumers ways to save money on supplies altogether.

"We're pleased with the progress on this company as we are a bit ahead of schedule and excited for the launch in a time where discount retailers are thriving and the office and school supplies markets on an upward trend," states Lee. "Office products is a multi-billion dollar industry; and according to the latest back-to-school spending survey results, consumers intended to be shopping less on clothing and more on school furnishings for college age students in 2010. If actual spending follows intentions, younger children will have more new school supplies in the coming school years than they have in the past four."

"I am really enthused about the promise which SupplyTap.com holds," states Lee. "We are confident that the site will generate revenue while saving customers a great deal of money."

Sunset Brands is in the process of acquiring, creating & developing, various online brands and services, some of which are in the developmental stage and others already in the operational and growth stages.

SupplyTap.com, is an online deep-discount retailer whose focus is on providing high-quality, yet affordable, office and school supplies to small businesses and families across America. Consumers can find all the school supplies they need, at huge discounts, while schools and business offices can immediately cut their "cost of doing business" expenses.

This press release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Our forward-looking statements express our current expectations or forecasts of possible future results or events, including projections of future performance, statements of management's plans and objectives, future contracts, and forecasts of trends and other matters. Forward-looking statements speak only as of the date of this filing, and we undertake no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur. You can identify these statements by the fact that they do not relate strictly to historic or current facts and often use words such as "anticipate", "estimate", "expect", "believe," "will likely result," "outlook," "project" and other words and expressions of similar meaning. No assurance can be given that the results in any forward-looking statements will be achieved and actual results could be affected by one or more factors, which could cause them to differ materially. For these statements, we claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act.

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