updated 10/8/2010 3:45:18 AM ET 2010-10-08T07:45:18

IRVINE, Calif., Oct. 7, 2010 (GLOBE NEWSWIRE) -- DigitalPost Interactive (OTCBB:DGLP), a leader in digital media-sharing and online advertising, on Thursday launched VirtualSpokespeople.com, the first phase of a planned rollout of its Rovion Ad Management Platform (RAMP), an innovative online suite designed to create, deliver and track video or Flash™-based rich-media advertising.

With VirtualSpokespeople.com, small and mid-sized businesses (SMBs) can create, deliver and track the performance of virtual spokesperson videos. According to the US census, there are 10 to 15 million SMBs in the U.S. Rovion's, "InPerson™," video spokesperson ad units are highly engaging media tools, which can be used to educate, inform and increase conversion on any web site or as an advertisement, which can be viewed on publisher web sites.

InPerson™ was invented by Rovion, a subsidiary of DigitalPost, and has historically produced an average click-through-rate (CTR) of more than 5% over thousands of online ad campaigns. This compares very favorably to an average CTR of less than 1% for the online ad industry overall.

VirtualSpokespeople.com leverages RAMP technology to automate much of the InPerson™ sales and production process. As a result of these newly developed efficiencies, VirtualSpokespeople.com is able to offer greater flexibility and more competitive pricing than has previously been made available to this market.

DigitalPost Chief Technology Officer Brian Goss commented, "Once fully developed, RAMP technology will eliminate the need for specialized coding and will substantially shorten the timeline for developing and delivering a wide range of rich media ads online. It will be an easy to use, fully automated, web-based platform that enables non-technical users to create, deliver and track the results of virtually any complex, video or Flash™-based web ad."

DigitalPost President David Simon added, "VirtualSpokespeople.com brings the first phase of this initiative to market. The proven performance of InPerson™ combined with the efficiency of our new platform is designed to produce aggressive gains in market share and revenue potential."

VirtualSpokespeople is accessible at http://www.virtualspokespeople.com

For more information about Rovion InPerson™, please visit www.rovion.com/invpreso.

About Rovion, Inc., a subsidiary of DigitalPost Interactive, Inc.

Rovion is the leading provider of talent-based rich media content development, delivery and reporting, meeting the needs of online publishers and advertisers globally. Rovion specializes in complex video-based ads both in and outside of existing ad placement locations and is best known for its invention of the InPerson™ video spokesperson ad unit. Rovion is headquartered in Boston, Massachusetts. For more information about Rovion, please visit www.rovion.com. For more info about DigitalPost Interactive, please visit www.dglp.com.

The DigitalPost Interactive Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7260

Safe Harbor Statement

This press release contains forward-looking statements that may be subject to various risks and uncertainties. Such forward-looking statements are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and may include statements regarding the acquisition, business estimates, future contracts, future financial performance and results of operations, including the number of recurring subscribers, revenue growth, cost of revenues, operating expenses, interest expense, net loss and cash flow. Unless otherwise required by law, we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise after the date of this press release. Additional information concerning risks and uncertainties that may cause actual results to differ materially from those projected or suggested in the forward-looking statements may be found in Quarterly Reports on Form 10-Q and Annual Reports on Form 10-K filed with the U.S. Securities and Exchange Commission.

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