updated 10/8/2010 3:45:18 AM ET 2010-10-08T07:45:18

BOSTON, Oct. 7, 2010 (GLOBE NEWSWIRE) -- Basement Technologies, Inc. ( www.basementtechnologies.com ), a leader in products, systems and services for the basement waterproofing industry, today announced a comprehensive sports marketing program with a Major League Baseball team and three high-profile stadium venues that will reach millions of fans all throughout the New England states during the 2010-2011 season.

The agreement with Fenway Sports Group ( www.fenwaysportsgroup.com ) – a wholly owned subsidiary of New England Sports Ventures (NESV) that owns the Boston Red Sox, Fenway Park, 80% of the New England Sports Network and numerous other sports related properties – features Basement Technologies multi-team sponsorships and on-site advertising and event marketing at Fenway Park and both Alumni Stadium and Conte Forum at Boston College.

Basement Technologies presence at Fenway Park includes in-park marketing (seen by over three million fans attending during the park's continued Major League Baseball record "sell-out streak" of 622 consecutive games to-date) and a contest held for free tickets to a recent high-attendance Red Sox vs. NY Yankees game.

At Boston College, Basement Technologies will have significant presence at football games with fixed signage, video-board features, tented product display and demonstrations. Fans will also enter a contest to win game tickets at self-service kiosks in multiple locations throughout Alumni Stadium (home of the Boston College Eagles Football Team) and Conte Forum (home of Boston College Men's Basketball Team and NCAA 2010 National Champions Men's Ice Hockey Team). Basement Technologies will also run the familiar 1-800-BUSY DOG radio spots during all game broadcasts.

"Fenway Sports Group is thrilled to partner with Basement Technologies," states Sean Curtin, Director of Sales for Fenway Sports Group. "We are excited to help continue its remarkable growth by exposing the Basement Technologies brand and exceptional capabilities to fans at both Fenway Park and for Boston College Athletics."

James Pratt, CEO and Founder of Basement Technologies states, "Basement Technologies is excited to have the opportunity to market our innovative patented waterproofing systems and basement remodeling products inside these incredible venues and to become a corporate partner with the Fenway Sports Group."

About Basement Technologies Inc.

Formed in 1984 by founder and CEO, James Pratt, Basement Technologies is today recognized as the leader in developing and offering some of the most creative and efficient products, services and systems for the waterproofing industry. This includes 10 Federal patents, with another seven pending, and 26 registered trademarks. From its world headquarters in Boston, Massachusetts – staffed by over 300 employees – the company currently operates a rapidly growing International Dealer Network with more than 100 exclusive Licensed Dealers operating throughout the United States, Canada and Europe. Over the last 26 years, Basement Technologies has installed proprietary products and systems in more than 325,000 homes in Massachusetts alone and over one million homes nationwide. For more information visit www.basementtechnologies.com or call 1-877-627-2957.

The Basement Technologies Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7907

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