updated 10/8/2010 3:45:18 AM ET 2010-10-08T07:45:18

BOSTON, Oct. 7, 2010 (GLOBE NEWSWIRE) -- Basement Technologies, Inc. ( www.basementtechnologies.com ), a leader in products, systems and services for the basement waterproofing industry, today announced a comprehensive sports marketing program with two major Boston area teams and two high-profile stadium and shopping/entertainment venues that will reach millions of fans all throughout the New England states during the 2010-2011 season.

The agreement with Kraft Sports Group ( www.kraftsportsgroup.com ), that owns the three-time World Champion New England Patriots ( www.patriots.com ) and manages the New England Revolution Major League Soccer Team and the 68,756 seat Gillette Stadium, kicked-off Basement Technologies sponsorship program at the Patriots training camp with TV spots in pre-season broadcasts and on-site displays and advertising both inside and outside Gillette Stadium.

Season-long participation also includes airing the familiar 1-800-BUSY DOG Basement Technologies TV spots on Patriots This Week (Comcast SportsNet), and similar radio spots on the live weekly Patriots Monday show (WEEI Network), plus an eye-catching digital ad campaign on www.ESPNBoston.com – the #1 sports destination in Boston (4.8 million page views per month) and prominent marketing displays at Gillette Stadium for all major events (Patriots and Revolution home games, all top name celebrity concerts, college football games, etc.).

The Patriots/Gillette campaign alone will reach 3.7 million fans in the Boston Metro area and over 5.5 million loyal Patriot fans throughout the New England region. "The Patriots are pleased to add Basement Technologies to our family of corporate partners," states Murray Kohl, Vice President of Sales for Kraft Sports Group.

In addition to the major event program at Gillette Stadium, the agreement also includes advertising and events at Patriot Place – 1.3 million sq. ft. of shopping, dining, and entertainment adjacent to Gillette Stadium – which provides exposure for an additional 30 special events and promotional opportunities all throughout the calendar year.

James Pratt, CEO and Founder of Basement Technologies, states, "Basement Technologies is excited to have the opportunity to market our innovative patented waterproofing systems and basement remodeling products inside these incredible venues and to become a corporate partner with the Kraft Sports Group."

About Basement Technologies Inc.

Formed in 1984 by founder and CEO, James Pratt, Basement Technologies is today recognized as the leader in developing and offering some of the most creative and efficient products, services and systems for the waterproofing industry. This includes 10 Federal patents, with another seven pending, and 26 registered trademarks. From its world headquarters in Boston, Massachusetts – staffed by over 300 employees – the company currently operates a rapidly growing International Dealer Network with more than 100 exclusive Licensed Dealers operating throughout the United States, Canada and Europe. Over the last 26 years, Basement Technologies has installed proprietary products and systems in more than 325,000 homes in Massachusetts alone and over one million homes nationwide. For more information visit www.basementtechnologies.com or call 1-877-627-2957.

The Basement Technologies, Inc. logo is available at  http://www.globenewswire.com/newsroom/prs/?pkgid=7907

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