updated 10/8/2010 3:46:50 PM ET 2010-10-08T19:46:50

DALLAS, Oct. 8, 2010 (GLOBE NEWSWIRE) -- To get in the spirit of Halloween, Which Wich®, an award-winning national sandwich concept, is encouraging guests to create "bag-o-lanterns" with their sandwich bags from now until October 31 for a chance to win up to a $50 gift card. Once they've completed their wicked Halloween-inspired designs, guests should take pictures of their bags, upload the pictures to the wall at facebook.com/whichwich, tag themselves to their photos, and get their friends to "like" them.

The person whose bag-o-lantern receives the most likes on the Which Wich Facebook wall will win a $50 Which Wich gift card. Second and third place winners will receive a $25 gift card and $10 gift card, respectively. At the end of the promotion, the winning bags will be framed and displayed proudly at the Which Wich Support Center in Dallas.

To be eligible to win, pictures must be posted on the wall at facebook.com/whichwich. However, all Which Wich fans are encouraged to post messages on their own Facebook walls, encouraging their friends to visit the Which Wich Facebook page and like their favorite bag-o-lanterns.

"At Which Wich, we're known for our sandwich bag—the hallmark of our creative ordering system," says Jeff Sinelli, Which Wich founder, CEO, and chief vibe officer. "Our guests trick out their bags year-round and hang them on the community wall inside the stores. This Halloween promotion gives them a chance to win something cool for their creativity."

The Which Wich Bag-o-Lantern contest ends October 31 at 11:59 pm CDT. For complete rules, visit facebook.com/whichwich.

About Which Wich

Which Wich Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich chain is best known for its more than 50 customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2007, Which Wich received the coveted Hot Concepts! Award from Nation's Restaurant News, the premier trade publication for the restaurant industry. Which Wich currently has more than 110 locations in 20 states. For more information, visit whichwich.com.

The Which Wich Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7642

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