updated 10/11/2010 10:16:36 AM ET 2010-10-11T14:16:36

SAN JUAN CAPISTRANO, Calif., Oct. 11, 2010 (GLOBE NEWSWIRE) -- The 800 Exchange's sponsorship of the recent Electronic Retailing Association convention in Las Vegas was a huge success, the company's CEO says.

"We are excited to have played a role in this success," says Edward Shin, co-founder and CEO of The 800 Exchange, a fast-growing advertising and lead-generation firm. "Attendance records were at an all-time high as the industry's growth has exploded in the past few years."

The 800 Exchange has been a perennial member of the ERA and was one of the lead sponsors of the 2010 ERA D2C (direct-to-consumer) event. The ERA is dedicated to the promotion and growth of offline and online advertising.

The 800 Exchange is planning to expand its participation in the ERA as well as increase its sponsorship levels for 2011, Shin says.

About The 800 Exchange:

The 800 Exchange places advertising and generates leads for proprietary and generic brands on television and radio, employing a technology platform to drive leads to clients at the lowest cost. Since its founding two years ago, The 800 Exchange has become one of the largest suppliers of live inbound lead-generation campaigns to industries ranging from manufacturing to financial services and from healthcare insurance to tax-debt settlement. Clients range from small firms to Fortune 500 companies. It is privately held and is based in San Juan Capistrano, California.

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