updated 10/12/2010 8:46:41 PM ET 2010-10-13T00:46:41

SAN DIEGO, Oct. 12, 2010 (GLOBE NEWSWIRE) -- Fresh Healthy Vending San Diego, the nation's leading franchisor of healthy vending machines and products has announced the appointment of a San Diego franchisee. The Company has also secured placement in several San Diego schools for the franchisee's healthy vending machines.

"This is yet another indication that the nationwide push for healthier foods in schools outlined under the Michelle Obama's "Lets Move" program is impacting San Diego area schools," said Jolly Backer, CEO of Fresh Healthy Vending San Diego.

Jacqueline Sperle is the Fresh Healthy Vending San Diego franchise owner and she is launching her business with her first 5 locations in San Diego area schools this month including St. Augustine High School, Holy Trinity Elementary School, Parkway Middle School and St. Therese Academy. "One way we expect to impact the San Diego community is by increasing awareness of healthy vending machines and we want the students and parents to know that there are fresh healthy options that taste good," says Sperle.

Childhood obesity is reaching record levels in the United States and many schools are taking action to combat the trend, partnering with programs like First Lady Michelle Obama's "Let's Move!" initiative. In addition, the United States Senate recently moved to unanimously pass the Healthy Hunger-Free Kids Act: a $4.5 billion dollar effort to enact sweeping changes in school foodservice.

Jolly Backer, CEO of Fresh Healthy Vending, explained how the machines his company has placed are designed to be successful in the school locations where they are now operating. "We developed the product menus in our machines specifically for the target audiences in the schools that they are placed in. The products all meet or exceed nutrition guidelines, and we have over 300 products for the school market and all are tested to make sure they meet the highest standards.  A big part of that development is making sure that we have these machines stocked with foods that kids like.  Taste is imperative because kids know what "tastes good" and will always buy their favorites.  Just because a food is healthy doesn't mean it can't taste good.  The kids love our products so much they forget that they are eating healthy alternatives," Backer added.

About Fresh Healthy Vending:

Fresh Healthy Vending is the leading healthy vending franchise company in the U.S. and the only vending company that offers 100% juices, fresh vegetables and fruits, smoothies, and yogurts in addition to a selection of over 300 natural and organic snacks and beverages.  Under the leadership of CEO Jolly S. Backer, Fresh Healthy Vending is positioned for growth and continued success in the healthy vending machine business.

The Fresh Healthy Vending logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7618

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