updated 10/14/2010 3:45:12 AM ET 2010-10-14T07:45:12

LAS VEGAS, Oct. 13, 2010 (GLOBE NEWSWIRE) -- Players Network (OTCBB:PNTV), the leading Television and New Media Digital Network dedicated to Las Vegas Entertainment and the Gaming Lifestyle, has reached 55,600,000 cumulative views on its television Video on Demand (VOD) platforms, as reported by Rentrak On Demand Essentials, a leading third-party provider of On Demand audience measurement.

PNTV's three channels of VOD content: "Vegas On Demand", "Players Network" and "Sexy Sin City TV" make up its offerings in over 27,000,000 homes in over 200 national markets through the company's distribution contracts with Comcast Cable, DirecTV, AT&T U-verse, and Verizon FiOS. The 55.6 million do not include the multi-million additional views of Players Network original programming viewed on PNTV's broadband and mobile distribution networks.

Industry analysts predict VOD Dynamic Ad Insertion will be implemented in 2011 with CPMs expected to exceed $57 per thousand views. This combined with television viewing habits shifting from linear to VOD programming will allow PNTV to generate significant revenue from each of its VOD programs viewed

Mark Bradley, Players Network's Chief Executive Officer states, "Reaching fifty-five-million views adds tremendous credibility to our sponsorship initiatives with national advertisers, and our marketing initiatives with the casino industry. This milestone confirms the ability of our original programming to attract a large, targeted audience that can be monetized in so many ways, especially through the conversion of viewers to members of Players Network's new, proprietary website that is about to launch. This is truly an exciting time of growth for Players Network."

About Players Network (PNTV)

PNTV is a Television and Digital Media Company that focuses on the Las Vegas and Gaming Lifestyles, producing and distributing original content for its owned and operated VOD Channels on television in over 27,000,000 homes over Comcast, DirecTV, AT&T, Verizon and Dish Network and its own Broadband Network, as well as Hulu, Blinkx, Google, YouTube and Yahoo Video, for DVD Home Video, mobile platforms, and through worldwide television syndication. PNTV has a program library of over 1,650 titles, strategic partnership services in Las Vegas, Atlantic City and throughout the worldwide gaming industry, and a 13-year history of providing consumers with quality Gaming and Las Vegas Lifestyle content. . For more information go to www.playersnetwork.info .

The Players Network logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6398

Statement under the Private Securities Litigation Reform Act:

With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risk and uncertainties that may individually or mutually impact the matters herein described, including but not limited to: the ability of the Company to increase revenues in the future due to the developing and unpredictable technology and markets for its products, the ability to achieve a positive cash flow, the ability to obtain orders for or install its products, the ability to obtain new customers and the ability to continue to commercialize its products, which could cause actual results or revenues to differ materially from those contemplated by these statements.

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