updated 10/15/2010 5:45:22 AM ET 2010-10-15T09:45:22

ORLANDO, Fla., Oct. 15, 2010 (GLOBE NEWSWIRE) -- General Automotive Company (OTCBB:GNAU), a North American provider of aftermarket parts and advanced technology for the automotive industry, today announced the launch of its complete Cabin Air Filter product line.

General Automotive has launched its first complete line of aftermarket products for distribution in the US. The new Cabin Air Filter program has complete coverage for Domestic, Asian, and European makes. All of General Automotive's products will be made with the highest quality in mind that meet or exceed OE specifications. General Automotive will carry the complete line in inventory at its Orlando, Florida warehouse and distribution facility.

The General Automotive-Taichi Partnership in Asia, which was announced last week, was designed to specifically focus in the development and sourcing of quality automotive parts while cultivating new manufacturing and distribution opportunities. Through its China operation, General Automotive will be able to control and support its product manufacturing which will insure quality, delivery and competitive pricing.

"This is a great example of how our new division based in Asia can immediately affect our continued growth as a company. Again we strongly believe our expansion into the Asian market will allow us to better serve our customers, helping them to achieve a more economical and higher quality product," explains Dan Valladao, Chief Executive Officer and President at General Automotive.

"We are very excited to offer our Cabin Air Filter product line to our customers. We worked very hard to make sure our Cabin Air Filters were of the highest quality; something we could really be proud of.  We believe that our quality product and our economical pricing will give our customers exactly what they are looking for in today's extremely competitive market," says Scott Bruno, National Sales Manager

About General Automotive Company

General Automotive Company provides original equipment and aftermarket automotive parts, and automotive technology in the United States and internationally. It focuses on automotive parts sales and distribution through its subsidiary, OE Source L.C. General Automotive is also  partnered in GreenCell Inc., a joint venture with SenCer Inc., a New York based ceramic technology company. GreenCell, Inc. has created "Ultra-Temp," a proprietary technology and  potential game changer for the manufacturing of multiple automotive products including oxygen sensors, brakes and SOFC fuel cells for powering automobiles. General Automotive Company ("GAC") is also focused on expanding its operating growth platform through multiple and ongoing acquisitions of successful automotive parts companies. General Automotive Company is based in Orlando, Florida.

The General Automotive Company logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6532

About Taichi.

Taichi was established in 2007 by Xiaodong Han, founder of China operations of United Components Inc.,; Yubing Wang, founder and Chairman of Beijing Oriental Zizhi Cultural Communications Co., Ltd; S.S. Liu, co-founder of Framedia; and Tom  Zeng. Taichi Automotive is a China sourcing and market entry service provider based in Shanghai, China. Taichi has assisted many market leaders from $20 million annual sales to $60 billion in discovering and engaging China resources including sourcing over $500 million worth of products ranging from auto parts to consumer products.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the Company's current plans and expectations, as well as future results of operations and financial condition. Specifically, the Company's ability to raise additional capital, execute its business plan and strategy, sustain or increase gross margins, achieve profitability and build shareholder value are forward looking statements. A more extensive listing of risks and factors that may affect the Company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the Company with the Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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