updated 10/15/2010 5:46:17 PM ET 2010-10-15T21:46:17

DANVILLE, Calif., Oct. 15, 2010 (GLOBE NEWSWIRE) -- ActionView International, Inc. (Pink Sheets:AVEW) today announced the expansion of World Championship Full Contact (WCFC) live events into the Boise, Idaho market with a scheduled WCFC event on January 29, 2011. Additional details, including the venue and fight card for the Boise event, will be announced in the coming weeks. MMA promotions veteran Ray Perales has been hired to oversee WCFC's Idaho fight operations.

The company had previously announced plans to expand WCFC events into new markets, both domestic and international. The January 29th Boise event is just the first in what is expected to be a series of upcoming WCFC events in targeted markets.

"Expansion of WCFC events, both pro-am and large-scale events featuring all-professional fight cards, is part of the strategy to increase awareness and exposure for the WCFC brand," said Gary Nerison, Chairman of ActionView International. "As our fans can attest, WCFC stages the most exciting events in MMA, and by expanding into new markets, interest in WCFC products, including the live events, pay-per-view broadcasts and video-on demand programs, will grow."

The Company also announced that the October 16th WCFC pro-am event will be broadcast live from The Rail Event Center in Salt Lake City, Utah on the WCFC website, www.WCFC.com , beginning at 6:00 pm PDT. There will be no charge for viewing this event on the site as the company will be conducting a beta test during with the broadcast. The WCFC is exploring technology that will allow it to broadcast live from venues that may not have hi-definition capabilities, which is a critical component for the ongoing expansion outside of Salt Lake City and into other markets.  Feedback will be solicited from viewers as to quality of the video stream and the overall presentation. In addition to the live broadcast, the event, as with all WCFC broadcasts, will be recorded for Comcast's video-on-demand service.

"We hope that all WCFC fans that are unable to attend the live show at The Rail on October 16th will join us at www.WCFC.com to watch the fights and participate in the beta test," commented Johnny Riche, Director of Fight Operations for WCFC. "Fan feedback will be an important element of our broadcast technology evaluation and will help to improve our future live broadcasts from venues across the United States and around the world."

The October 16th pro-am event will feature three professional fights, including a match between "Super" Steven Siler from the Riven fight team and Steven "Razor" Sharp of Absolute MMA and the co-main event featuring "Disco" Dave Foley, the owner of Foleys MMA, versus Utah's newest bad boy, Dave Baldanado, in a professional lightweight match-up. The event will also include the professional debut of undefeated Team Riven fighter Wesley Clinton doing battle against One Hit MMA and Jordan Smith prodigy Jordan Chandler. The amateur portion of the fight card features 7 bouts with fighters from some of the western United States' top mixed martial arts facilities, including Absolute MMA, The Academy, The Bernales Institute, Kingdom Klub, and Wicked Ways Muay Thai.

Shareholders and anyone interested in monitoring the progress of the company are encouraged to subscribe to the electronic mailing list by forwarding their email address to investors@actionviewint.com.

About ActionView International, Inc.

ActionView International, its wholly owned MatchFights, LLC subsidiary and the World Championship Full Contact brand deliver exciting, live, pay-per-view events in an interactive venue over the Internet to a global audience. For additional information about MatchFights and its World Championship Full Contact brand, please visit www.wcfc.com and join the world's premier fight-based network.

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