updated 10/17/2010 4:45:26 PM ET 2010-10-17T20:45:26

ADVISORY, Oct. 15, 2010 (GLOBE NEWSWIRE) --

What:

Representatives from Professional Bull Riders Inc. will visit NASDAQ MarketSite in Times Square and preside over the NASDAQ Closing Bell to celebrate "The Road to Las Vegas". The Road to Las Vegas, a one-time-only free event featuring the Top 10 bull riders in the world will take place on Friday, October 15 at 1:00 p.m. (ET) in Times Square, rain or shine. It will also be broadcast nationally following NFL coverage on CBS on Sunday, Oct. 17, from 3-4 p.m. ET or 5-6 p.m. ET (Please check local listings for times).

In this special prelude to the 2010 PBR Built Ford Tough World Finals, riders will be competing for bonus points in a final push to outrank their competition in the Built Ford Tough Series world standings. The PBR will then head to Las Vegas for the 2010 PBR World Finals (Oct. 20-24), where the coveted PBR Championship Buckle and a $1 million bonus are up for grabs at the single richest bull riding event in the world.

Tickets for the Professional Bull Riders Madison Square Garden Invitational on January 7-9, 2011 go on sale on October 15, 2010 at www.Ticketmaster.com .

Where:

NASDAQ MarketSite – 4 Times Square – 43rd & Broadway – Broadcast Studio

When:

Friday, October 15, 2010 at 3:50 p.m.- 4:00 p.m. ET

Contact:

Professional Bull Riders
Sara Broun
719-225-6338
sbroun@pbr.com

NASDAQ MarketSite:
Jolene Libretto
(646) 441-5220
Jolene.Libretto@NASDAQOMX.com

Feed Information:

The Closing Bell feed is available from 3:50 p.m. to 4:05 p.m. ET on AMC-3/C-3 (ul 5985V; dl 3760H). The feed can also be found on Ascent fiber 1623. If you have any questions, please contact Jolene Libretto (646) 441-5220.

Radio Feed:

An audio transmission of the Closing Bell feed is also available from 3:50 p.m. to 4:05 p.m. ET on uplink IA6 C band / transponder 24, downlink frequency 4180 horizontal. The feed can be found on Ascent fiber 1623 as well.

Facebook and Twitter

For multimedia features such as exclusive content, photo postings, status updates and video of bell ceremonies, please visit our Facebook page at:

http://www.facebook.com/pages/NASDAQ-OMX/108167527653

For news tweets, please visit our Twitter page at:

http://twitter.com/nasdaqomx

Webcast:

A live webcast of the NASDAQ Closing Bell will be available at:
http://www.nasdaq.com/about/marketsitetowervideo.asx

Photos:

To obtain a hi-resolution photograph of the Market Close, please go to http://www.nasdaq.com/reference/marketsite_events.stm and click on the market close of your choice.

About Professional Bull Riders Inc.:

The PBR is the world's premier bull riding organization. More than 100 million viewers annually watch over 400 hours of primetime PBR programming on VERSUS, NBC, CBS and networks around the world. The PBR has awarded over $100 million in prize money and 20 riders have earned over $1 million, including Justin McBride with $5.5 million, the most of any western-sports athlete in history. The PBR was nominated as 2010 Sports League of the Year at the Sports Business Journal Sports Business Awards alongside the National Football League, National Basketball Association and Major League Baseball. Nearly 2 million fans attend elite Built Ford Tough Series and Touring Pro Division events each year. For more information on the PBR, go to www.pbr.com , or follow on Facebook at www.facebook.com/TeamPBR and http://twitter.com/TEAMPBR .

About NASDAQ OMX:

The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with more than 3,600 listed companies. NASDAQ OMX offers multiple capital raising solutions to companies around the globe, including its U.S. listings market, NASDAQ OMX Nordic, NASDAQ OMX Baltic, NASDAQ OMX First North, and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and exchange-traded funds. NASDAQ OMX technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries. NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit http://www.nasdaqomx.com . *Please follow NASDAQ OMX on Facebook ( http://www.facebook.com/pages/NASDAQ-OMX/108167527653 ) and Twitter ( http://www.twitter.com/nasdaqomx ).

NDAQA

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