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updated 10/18/2010 9:25:38 AM ET 2010-10-18T13:25:38

Ticket prices for the 2012 London Olympics will range from 20 pounds ($32) for standard events to a symbolic 2,012 pounds ($3,220) for the top-priced seats at the opening ceremony.

Organizers announced the full range of ticket prices Friday for all 26 sports in an Olympic program that contains 649 sessions. A total of 8.8 million tickets will be available.

The cheapest ticket for the opening ceremony on July 27, 2012, will be $32.20, while the most expensive seat for the men's 100-meter final — considered the marquee sports event at the games — will be $1,160.

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Ticket prices begin at $32 and there will be seats at that level for every sport. Two-thirds of the tickets are priced at $80 or less and 90 percent at $160 or less. Each ticket includes a travel card worth $12 that will be good for bus and train fare.

Prices will be much higher than they were at the 2008 Beijing Olympics, where tickets ranged from $3.82 to $638. Fifty-eight percent of the 7 million tickets on sale in China cost $12.75 or less.

London tickets will go on sale in March. So far, 1.7 million people in Britain and the European Union have registered their interest. If an event is oversubscribed, they will be entered into a lottery.

"For probably two-thirds of the sessions, you'll get the tickets you ask for," said Paul Deighton, chief executive of the London organizing committee.

Organizers are making 75 percent of the tickets available to the public, while 25 percent are reserved for major sponsors, broadcasters, and Olympic committees and federations.

Slideshow: London calling (on this page)

"I am confident we will have packed stadiums and venues with the range of tickets on offer meaning that people of all ages and budgets will have the chance to attend London 2012," Olympics minister Hugh Robertson said.

Deighton said prices had been increased for high-demand events to allow for more low-priced tickets for less popular events.

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"Most people will say to me, 'You could have sold opening ceremony tickets for more than that, couldn't you?'" Deighton told The Associated Press. "It's one session out of 649, a once-in-a-lifetime ticket.

"And of course being able to sell the high-end ones is what helps us have a third of the tickets at 20 pounds or less. You can't have it both ways. We've had to figure out how to make it accessible at the lower end."

Organizers are trying to raise about $704 million from ticket sales, a quarter of their operating budget.

"We have three clear principles for our ticketing strategy — tickets need to be affordable and accessible to as many people as possible, tickets are an important revenue stream for us to fund the games, and our ticketing plans have the clear aim of filling our venues to the rafters," said Sebastian Coe, chairman of the organizing committee.

Deighton said organizers will be working hard to ensure there are no empty seats, which was the case at the 2008 Beijing Olympics and to a larger extent at the recent Commonwealth Games in Delhi.

London 2012 will have shorter competition sessions as well as a ticket reuse system, similar to that used at the Wimbledon tennis championships.

"We will be working closely with sponsors," Deighton said. "They understand (the problem) and we will work to identify with them tickets they do not use so we can get a system for them to swap them among themselves.

"The end result would be for them to have the tickets they want."

Organizers also unveiled Friday two promotions aimed at giving more school children a chance to attend the games.

A tax will be levied on prestige hospitality packages, allowing 100,000 tickets to be donated to schools in Britain.

Organizers also will implement a "pay your age" program, where people 16 and under will pay their age for a ticket. This will apply to about 200 non-premium sessions.

Copyright 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Photos: London calling

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  1. A view from the top in London

    London is home to the 2012 Summer Olympic Games, which will be held July 27 to Aug. 12, 2012. Visitors will be able to see all this wolrd-class city has to offer in the summertime - -everything from plays in Shakespeare's Globe Theater to bird's-eye views of the city on the London Eye. Pictured here, a passenger travels on the London Eye observation wheel which stands 135 meters high and is the tallest such wheel in Europe, on Oct. 22, 2010 in London. (Oli Scarff / Getty Images) Back to slideshow navigation
  2. Millennium Bridge

    Pedestrians cross the Millennium Bridge, spanning the River Thames in London, on Feb. 15, 2012. (Stefan Wermuth / Reuters) Back to slideshow navigation
  3. Double-decker bus

    A double-decker bus travels through Piccadilly Circus on March 19, 2012 in London. (Oli Scarff / Getty Images) Back to slideshow navigation
  4. Buckingham Palace

    At the end of The Mall is Victoria Memorial and Buckingham Palace, where Her Majesty The Queen resides. (George Rose / Getty Images) Back to slideshow navigation
  5. Great Court

    Visitors walk in the Great Court of the British Museum on Feb. 22, 2011 in London. (Peter Macdiarmid / Getty Images) Back to slideshow navigation
  6. Treetop walkway

    A woman walks across the new Rhizotron and Xstrata Treetop walkway, with a view of the Temperate House behind, at Kew Gardens in London on May 22, 2008. The 18-meter high structure gives visitors the opportunity to view the tree canopy at Kew. (Luke MacGregor / Reuters) Back to slideshow navigation
  7. St. Paul's Cathedral

    Tourists look towards St. Paul's Cathedral while riding on an open-top bus through central London on April 15, 2012. Despite a short-term tourism boom at the time of the Olympics, economists are warning that it won't be enough to prevent a sharp slowdown in the economy this year. (Leon Neal / AFP - Getty Images) Back to slideshow navigation
  8. Inside St. Paul's Cathedral

    A verger pauses to look at one of the statues in St. Paul's Cathedral after its recent major restoration, in London on June 16, 2011. The St. Paul's Cathedral program of cleaning and repair cost 40 million pounds, has taken 15 years and is the first time in its history that the building has been comprehensively restored inside and out, it was reported on the Cathedral website. (Paul Hackett / Reuters) Back to slideshow navigation
  9. Oxford Circus

    Traffic at the Oxford Circus junction at the intersection of Oxford Street and Regent Street on May 1, 2012 in London. (Oli Scarff / Getty Images) Back to slideshow navigation
  10. Trafalgar Square

    Tourists enjoy the sunshine in front of the National Gallery in Trafalgar Square on March 28, 2012 in London. (Matthew Lloyd / Getty Images) Back to slideshow navigation
  11. The Tower of London

    The Tower of London is a historic castle that early in its history served as a royal residence. It's probably most well-known for its use as a place of imprisonment. King Henry VIII executed two of his wives there, and before she became queen, Elizabeth I was held captive there by her half-sister, Queen Mary I. (Scott Barbour / Getty Images) Back to slideshow navigation
  12. River Thames

    An aerial view of the River Thames in London, with the Shard at left and Tower Bridge in the foreground, on September 5, 2011 in London. (Tom Shaw / Getty Images) Back to slideshow navigation
  13. Tate Modern

    Visitors to Tate Modern walk through sunlight shining through the windows, in London on July 30, 2009. (Andrew Winning / Reuters) Back to slideshow navigation
  14. Walking across the bridge

    People cross the Millennium Bridge in wet weather in front of the newly-restored St. Paul's Cathedral on June 16, 2011 in London. A prominent feature in the London skyline and one of the world's most beautiful buildings, St. Paul's Cathedral was designed by Sir Christopher Wren in the 17th Century, and is celebrating its 300th anniversary with the completion of a 40 million pound restoration project. (Matthew Lloyd / Getty Images) Back to slideshow navigation
  15. Graffiti art

    A woman walks past an ornately-painted building in the Shoreditch area of London on Jan. 14, 2012. Ornate graffiti appears on many buildings and structures in areas of the east London borough of Shoreditch. (Andrew Winning / Reuters) Back to slideshow navigation
  16. Time for soccer

    People play soccer during a warm autumn weather spell on Hampstead Heath, with the City of London in the background, on Oct. 29, 2009. (Jas Lehal / Reuters) Back to slideshow navigation
  17. Fish and chips

    Chelsea soccer fans eat fish and chips outside The Cafe Fish Bar in west London on May 13, 2012. Deep-fried fish in a crispy batter, with fat golden chips, is still as popular as ever with the British public, ranked alongside roast beef and Yorkshire pudding and chicken tikka masala as the nation's favorite dish. (Eddie Keogh / Reuters) Back to slideshow navigation
  18. Shopping spree

    Selfridges department store is illuminated on Oxford Street on December 5, 2011 in London. (Oli Scarff / Getty Images) Back to slideshow navigation
  19. Royal Albert Hall and Albert Memorial

    An aerial view of the Royal Albert Hall and Albert Memorial on July 26, 2011 in London. (Tom Shaw / Getty Images) Back to slideshow navigation
  20. Shakespeare's Globe Theater

    Actors Dominic Rowan and Miranda Raison perform as Henry VIII and Anne Boleyn in Shakepeare's "Henry VIII" at the Globe Theatre in London on July 6, 2010. William Shakespeare's Globe Theater, on the south bank of the River Thames, burned to the ground during the staging of a play about Henry VIII in 1613 and was rebuilt in the late 1990s. (Luke MacGregor / Reuters) Back to slideshow navigation
  21. Westminster Abbey

    A view of Westminster Abbey on Nov. 19, 2010 in London. (Dan Kitwood / Getty Images) Back to slideshow navigation
  22. The Shard

    The Shard towers over St. Thomas Street, on July 5, 2012 in London. A new addition to the London skyline, It is the European Union's tallest building. (Peter MacDiarmid / Getty Images) Back to slideshow navigation
  23. Borough Market

    A woman walks through Borough Market in London on Dec. 9, 2011. (Luke MacGregor / Reuters) Back to slideshow navigation
  24. Houses of Parliament

    A car travels along Westminster Bridge past the Houses of Parliament on March 27, 2012 in London. (Oli Scarff / Getty Images) Back to slideshow navigation
  25. A classic pub

    Patrons drink at Ye Olde Cheshire Cheese pub in London, on Dec. 19, 2011. This is one of London's oldest pubs and one of Charles Dickens' favorites, alluded to in "A Tale of Two Cities." (Finbarr O'Reilly / Reuters) Back to slideshow navigation
  26. London's West End

    Cars travel at night, along Shaftesbury Avenue past West End theatres, on March 29, 2012 in London. The city's West End is synonymous with theater productions, containing over forty venues showing plays, musicals and operas. The theaters typically play host to over 14 million spectators that view over 18,000 performances each year. (Oli Scarff / Getty Images) Back to slideshow navigation
  27. The 'Gherkin'

    The Swiss Re tower or 'Gherkin' is pictured in the City of London on August 12, 2010. (Leon Neal / AFP - Getty Images) Back to slideshow navigation
  28. A day in the park

    Visitors enjoy summer sunshine as they row boats on the Serpentine in Hyde Park. One of King Henry VIII's former hunting grounds, the 350-acre park in the middle of London features more than 4,000 trees, a lake and a meadow. (Peter Macdiarmid / Getty Images) Back to slideshow navigation
  29. Bouquets of flowers

    A woman carries sunflowers at the Columbia Road flower market in East London as summer weather hit the United Kingdom on May 24, 2009. (Leon Neal / AFP - Getty Images) Back to slideshow navigation
  30. Street art

    A woman walks past street art by Banksy on Pollard Street on Nov. 1, 2007 in London. Recent works of art by Banksy have been bought for hundreds of thousands of pounds by celebrities such as Brad Pitt and Angelina Jolie. The Tower Hamlets Council recently said that they had a duty to remove all graffiti in the area, including anything done by Banksy. However, the public in Bristol recently voted over 90 percent in favor of keeping a piece of graffiti art by Banksy as it was deemed so popular. (Chris Jackson / Getty Images) Back to slideshow navigation
  31. A tribute to a princess

    The Diana, Princess of Wales Memorial Fountain in Hyde Park opened on July 6, 2004, in London. The fountain was designed by American Kathryn Gustafson as a tribute to the former princess, who died in a car crash in 1997. (Scott Barbour / Getty Images) Back to slideshow navigation
  32. A famous crossing

    Tourists pose for a photograph on the pedestrian crossing at Abbey Road in St. John's Wood, North London on Dec. 22, 2010. The crossing, sited outside Abbey Road Studios in North London and made famous by The Beatles, was designated a site of national importance by the British government. (Andrew Winning / Reuters) Back to slideshow navigation
  33. Brick Lane

    Signs for businesses on Brick Lane, which is synonymous with curry restaurants, on March 16, 2011 in London, England. (Oli Scarff / Getty Images) Back to slideshow navigation
  34. The heart of London

    Summer crowds gather in Trafalgar Square in front of the National Gallery. At the center of Trafalgar Square is Nelson's Column, which commemorates the 1805 Battle of Trafalgar. (George Rose / Getty Images) Back to slideshow navigation
  35. A cultural center

    A view down Camden High Street on March 31, 2012 in London. Camden in North London has been one of the city's cultural centers since the 1960s, and is home to the famous Camden Market. The borough is rich in musical heritage with a variety of theatres, art galleries and world famous musical and comedy venues. (Dan Kitwood / Getty Images) Back to slideshow navigation
  36. Official timekeeper

    The historic Royal Observatory, Greenwich, is the home of Greenwich Mean Time and the Prime Meridian of the world, making it the official starting point for each new day and year. (Visit London) Back to slideshow navigation
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