updated 10/17/2010 4:45:26 PM ET 2010-10-17T20:45:26

NEW YORK, Oct. 17, 2010 (GLOBE NEWSWIRE) -- The NASDAQ OMX Group, Inc,'s (Nasdaq:NDAQ) GlobeNewswire news and disclosure service today officially launched its DIY Do-It-Yourself platform at the PRSA 2010 International Conference. GlobeNewswire's DIY service provides a robust alternative to traditional editorial press release preparation and distribution. This service meets the demands of today's changing communications landscape by providing public relations and investor relations professionals with options to quickly and accurately release news that meets full disclosure standards.

GlobeNewswire executives will be demoing the DIY product at the PRSA conference in booth #400. Attendees will have the opportunity to bring a press release to the booth on October 17th to try out DIY and issue a release free of charge.

GlobeNewswire's DIY platform differentiates itself from the traditional editorial press release model by giving users full control of the press release, removing the intermediary step of requiring an editor to prepare and format content. The streamlined process enables complete editorial control and affords an efficient formatting method for press releases and financial disclosures through GlobeNewswire DIY's secure online publishing tool.

"GlobeNewswire DIY is all about giving customers choicein how news is distributed, whom you partner with to do it, and how broadly you want to share it," said Jeff Stacey, Senior Managing Director, NASDAQ OMX Corporate Solutions. "Communications professionals should have the best and most efficient tools at their disposal, and GlobeNewswire and NASDAQ OMX continue to develop the technology that powers communication."

GlobeNewswire's DIY solution is the first example of a newswire putting its distribution network directly into the hands of public relations professionals, allowing them to issue instant content. Along with enhanced search engine optimization features, the audience-specific targeting options of the DIY service further distinguishes the platform, while simultaneously reducing the costs associated with the traditional editorial release model.

GlobeNewswire's DIY platform has four levels of distribution and features an option for full newswire distribution and inclusion in financial news outlets and analyst desktops, including Bloomberg, Dow Jones and FactSet.

"In an industry built on meeting deadlines, communications professionals demand tools that empower them to release news quickly and accurately. DIY is just one of several products that GlobeNewswire and NASDAQ OMX are bringing to market that gives communications professionals an edge," said Demetrios Skalkotos, Senior Vice President of Global Corporate Services, NASDAQ OMX. "We are focused on product innovation and ease of use that eliminates unnecessary and timely steps for our customers," he added.

About the NASDAQ OMX Group

The NASDAQ OMX Group, Inc. is the world's largest exchange company. It delivers trading, exchange technology and public company services across six continents, with approximately 3,600 listed companies. NASDAQ OMX Group offers multiple capital raising solutions to companies around the globe, including its U.S. listings market; NASDAQ OMX Nordic, including First North, NASDAQ OMX Baltic and the U.S. 144A sector. The company offers trading across multiple asset classes including equities, derivatives, debt, commodities, structured products and ETFs. NASDAQ OMX Group technology supports the operations of over 70 exchanges, clearing organizations and central securities depositories in more than 50 countries. NASDAQ OMX Nordic and NASDAQ OMX Baltic are not legal entities but describe the common offering from NASDAQ OMX Group exchanges in Helsinki, Copenhagen, Stockholm, Iceland, Tallinn, Riga, and Vilnius. For more information about NASDAQ OMX, visit www.nasdaqomx.com. *Please follow NASDAQ OMX on Facebook ( http://www.facebook.com/NASDAQOMX ) and Twitter ( http://www.twitter.com/nasdaqomx ).

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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