updated 10/19/2010 5:45:30 AM ET 2010-10-19T09:45:30

NEW YORK, Oct. 18, 2010 (GLOBE NEWSWIRE) -- Saavn, the world's largest digital distributor and marketer of Bollywood entertainment today announced the launch of Saavn.com, an online music community that gives its users instant access to the largest library of Bollywood music available online today.

Saavn.com features a simple interface that enables users to browse, search, and play their music in seconds. "Pandora-like" song recommendations allow Bollywood fans to find new music.

Borrowing on the strength of Google's simplicity, Saavn.com takes a "less is more" approach uncharacteristic of many of its competitors and boasts an easy, search-driven interface. Users can search by song, artist, film, cast, and even year of release. Saavn.com searches a music catalog of over 250,000 tracks within seconds and then responds by playing the searched track in Saavn's proprietary player.

Listeners are able to create, save and modify playlists, and share their new discoveries seamlessly with their social networking audience as the site is enabled for Facebook Connect. Currently, there is also a mobile browser version of Saavn.com available on Safari browsers for iPhone, iPad, and iPods.

"When we built Saavn.com, we knew we had a big problem to solve: there was no single home for Indian music. Audiences were going to multiple destinations with user experiences that were terrible. We focused on the key things users want…spend more time listening than looking for your music. People are spending nearly an hour on the site with each visit and advertisers are encouraged by a platform that allows them to reach consumers in a fresh way," said Vinodh Bhat, founder and CEO of Saavn.

Saavn is currently in the final stages of developing the Saavn Android application, enabling music fans to access their music from anywhere.

"We built Saavn.com to be the best experience for Indian music…a site that we wanted to use ourselves. Smartphones like Android and iPhone are required platforms in today's marketplace and we're excited to show off our latest android app in the coming weeks….there's nothing else like it around today." said Paramdeep Singh, founder and MD of Saavn.

To re-discover Bollywood please visit www.saavn.com .

About Saavn:

Saavn brings the best of Bollywood and Indian entertainment to the world. As the largest digital distributor in Bollywood, Saavn owns the digital rights to thousands of movies, music tracks, music videos, and ringtones. New music releases by Saavn include Anjaana Anjaani, Raavan, Dabanngg, Robot, Lafangey Parindey, Kites, Golmaal 3 and 3 Idiots . Saavn programs, packages and distributes its exclusive catalog to more than 75 global media companies including Time Warner Cable, Cablevision, NetFlix, Verizon Wireless and iTunes. Saavn is a joint venture of [212]MEDIA and Hungama Mobile, and the company has offices in Mumbai, London, New York, Los Angeles, and Toronto. To find out more, visit: http://www.saavn.com .

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