updated 10/20/2010 7:16:09 AM ET 2010-10-20T11:16:09

WILTON, Conn., Oct. 19, 2010 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd. (OTCBB:DKAM), a leading developer and marketer of beverage products, today announced that Rheingold Beer, New York's beer since 1883, is the subject of an article by CHRIS BOSAK, a staff writer of The Hour. The article discussed the history of Rheingold Beer and the re-emergence of the brand into the market.

Following is an excerpt from the article:

"Rheingold Beer, once the best-selling beer in New York, has been re-launched by Wilton-based Drinks Americas. The Company purchased Rheingold in 2005 and officially brought the brand and product back to market in August.

"Founded in 1883, Rheingold featured a well-known jingle, memorable advertising campaign and, of course, the Miss Rheingold pageant. Now it's all back, thanks to Drinks Americas.

" 'Retro seems to be fashionable, and it's always a good time for a good beer,' J. Patrick Kenny, CEO of Drinks Americas, said. 'There's nothing more iconic than Rheingold.'"

To view the article in its entirety, please click here:   http://www.thehour.com/story/493110 .

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages including Willie Nelson's Old Whiskey River Bourbon and Trump Super Premium Vodka.  Other products owned by Drinks Americas include Olifant Vodka, Aguila Tequila and Rheingold Beer. The Company has recently developed and assisted in the launch of Kid Rock's American Badass Beer selling in Michigan.

For further information, please visit our new websites at www.drinksamericas.com and www.rheingoldbrewingcompany.com.

The Drinks Americas Holdings, Ltd. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7881

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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