updated 10/21/2010 10:16:44 AM ET 2010-10-21T14:16:44

SALT LAKE CITY, Oct. 21, 2010 (GLOBE NEWSWIRE) -- Sport Endurance, Inc. (OTCBB:SENZ), a health supplement company, has announced that the company has begun development on a new weight loss gel cap to add its existing line of successful liquid gel cap products. The new revolutionary weight loss product will be developed using the most natural, organic ingredients.

Sport Endurance Liquid Gel Cap products, including its 8 Hour Energy Liquid Gel Caps, Liquid Creatine Liquid Gel Caps and Natural Sleep Aid Liquid Gel Caps, represent a revolution in dietary supplements. The Company is among the first in the exciting Liquid Gel Cap field.

According to management, the new product is being developed in order to satisfy growing demand for the Company's liquid gel cap products, three of which are currently being distributed throughout the nation.

"After receiving such an overwhelmingly positive reception with our line of liquid gel cap products from our distributors, and consumers, we determined that it was time to expand our product line," stated Robert Timothy, CEO of Sport Endurance, Inc. "Americans spend $40 Billion on weight loss products and services annually. Weight loss products and supplements represents one of the fastest growing segments in the nutritional supplement field; however, many Americans avoid these supplements because they are often not natural, and often contain harmful, even dangerous chemicals like amphetamine. This trend towards healthy alternatives is reflected by the explosion of the organic food and product industry, which is why we are targeting and appealing to both consumer trends. We are confident that our new all-natural weight loss product will receive the same positive reception as our existing products."

Safe Harbor Disclaimer

This material includes forward-looking statements based on management's Current reasonable business expectations. In this document, the words "can," "anticipates," "believes" and similar expressions identify certain forward-looking statements. These statements are made in reliance on the Private Securities Litigation Reform Act, Section 27A of the Securities Act of 1933, as amended. There are numerous risks and uncertainties that could result in actual results differing materially from expected outcomes. The material should be read in conjunction with the Company's current annual and quarterly reports filed with the SEC, which contain discussions of currently known factors that could significantly impact the Company's future.

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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