updated 10/25/2010 7:45:57 AM ET 2010-10-25T11:45:57

NEW YORK, Oct. 22, 2010 (GLOBE NEWSWIRE) -- Winning Brands Corporation (Pink Sheets:WNBD) (Frankfurt:WMU), www.WinningBrands.com ,  manufacturer of Winning Colours Stain Remover, World's Most Versatile Cleaning Solution!™ has launched its first-ever website dedicated to this product: www.WinningColours.com . The new information resource will help consumers and retailers follow emerging developments as Winning Colours gains fans in North America and internationally for its remarkable properties.

Winning Brands CEO, Eric Lehner, explains why the development is significant: "We are the classic 'young independent brand' that has the potential to make it big amongst emerging consumer products, but consumer awareness is key. Consistently, we find that once consumers discover the unmatched versatility of Winning Colours Stain Remover, a high percentage adopt it into their lifestyle somehow, and re-purchase. Getting that 'first use' is the hardest thing to achieve. The new Winning Colours website is going to become the natural home of the Winning Colours community of product fans."

In the U.S., Winning Colours had been available primarily in small independently owned stores until recently when 3 Ohio stores of a national banner began testing consumer reaction by placing Winning Colours Stain Remover in Marion, Heath and Steubenville, Ohio. In Canada, where Winning Colours was developed, the product is now available in several of that country's most shopped banners. "Skeptics are justified in wondering how even such a terrific product can survive the difficulties of early stage growth pains," Mr. Lehner says, adding: " ... but then again America's most inspiring consumer brand success stories had plenty of skeptics, too. We have plenty of spirit at Winning Brands – we are more confident than ever that Winning Colours Stain Remover will become a household name for millions of consumers and a new favourite product in our sector."

ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer of advanced cleaning solutions, including Winning Colours Stain Remover -- an alternative to conventional solvents. The innovative stain remover and multi-cleaner is much discussed in social media because of its unusual characteristics:   http://www.youtube.com/results?search_query=winning+colours+stain+remover&aq=0 .  Winning Colours Stain Remover is targeted by Winning Brands to become the world's favourite stain removing solution because of its remarkable skin-friendliness, versatility and economy when diluted with water.   Winning Colours Stain Remover also uses 90% less packaging than conventional cleaners by being super-concentrated, enabling consumers to throw away 9 times fewer bottles into the waste stream, together with reduced waste in cardboard case packaging, fuel consumption and CO2 emissions related to transportation. 

Winning Colors/Winning Colours is a registered trademark, and the phrase "World's Most Versatile Cleaning Solution!" is a trademark  of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation.

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