updated 10/25/2010 8:46:15 AM ET 2010-10-25T12:46:15

LOS ANGELES, Oct. 25, 2010 (GLOBE NEWSWIRE) -- Ironclad Performance Wear Corporation (OTCBB:ICPW), the recognized leader in high-performance task-specific gloves and apparel, today announced that select styles of Ironclad gloves will become a featured product at Pep Boys stores nationwide during the key holiday selling season.

Pep Boys, the nation's leading automotive aftermarket service and retail chain with more than 600 locations across the U.S. and Puerto Rico, will be placing three of Ironclad's most sought after performance glove models – Workforce®, General Utility and Gripworx® – in the main aisle of each store near the registers. This promotion will run from November 1 through February 20, 2011 encompassing the busy holiday buying season.

"Pep Boys' customers recognize and appreciate quality products," said Chad Sturgill, assistant vice president of merchandising for Pep Boys. "Ironclad has a strong and enduring reputation for building superior gloves that meet the task-specific needs of those who work with their hands. Featuring Ironclad gloves in prime locations within our stores presents our customers with a terrific value and buying opportunity."

About Ironclad Performance Wear Corporation

Ironclad Performance Wear is a leader in high-performance task-specific work gloves and apparel. It created the performance work glove category in 1998, and continues to leverage its leadership position in the safety, construction and industrial markets through the design, development and distribution of specialized task-specific gloves for industries such as oil & gas extraction; automotive; and police, fire, first-responder and military. Ironclad engineers and manufactures its products with a focus on innovation, design, advanced material science and durability. Ironclad's gloves and apparel are available through industrial suppliers, hardware stores, home centers, lumber yards, and sporting goods retailers nationwide; and through authorized distributors in North America, Europe, Australia and Asia.

Built Tough for the Industrial Athlete™

For more information on Ironclad, please visit www.ironclad.com .

The Ironclad Performance Wear Corporation logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7349

About Pep Boys

Pep Boys has more than 6,000 service bays within over 600 stores located in 35 states and Puerto Rico. Along with its full-service vehicle maintenance and repair capabilities, the Company also serves the commercial auto parts delivery market and is one of the leading sellers of replacement tires in the United States. Customers can find the nearest location by calling 1-800-PEP-BOYS or by visiting www.pepboys.com .

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