updated 10/25/2010 9:15:49 AM ET 2010-10-25T13:15:49

SAN FRANCISCO, Oct. 25, 2010 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer global distributor and marketer of consumer goods and products, announced today the Company and its product partner, Medical Alarms Concepts Holding, Inc. (OTCBB:MDHI), will begin airing a new infomercial via direct response television (DRTV) for the innovative and technologically superior MediPendant™ medical alarm device. The airing of the infomercial marks the commencement of a new DRTV marketing campaign designed to target a wide reaching national audience.

Medical Alarms Concepts is the maker of the MediPendant™ product, a unique, patented medical emergency alert system that enables several revolutionary and highly desirable features including direct through-the-pendant speak-and-listen capabilities, the ability to conference in third party contacts and an extended product operating range that allows users to significantly extend their mobility away from the home base station unit.

Programming is scheduled to begin the week of October 24th and is being sponsored by YesDTC, which is funding the campaign. The infomercial targets both male and female demographics in the age range of 30 to 55 years who have elderly parents or loved ones that could benefit from the safety and assurance the MediPendant™ device can provide, including access to medical and emergency response personnel and/or personal contacts within the device user's network of friends and family. In order to reach this audience, the MediPendant™ infomercial will be aired on the following stations: Discovery Health, ESPN News, Inspiration, Lifetime Movie, Northwest Cable News, Tru TV and TV Land.  

Joseph Noel, CEO of YesDTC Holding, Inc., commented, "We are very excited to be launching this much anticipated infomercial featuring the MediPendant™ by Medical Alarms Concepts. The personal medical alarm market and emergency medical communications device market are a proven product category that receives a lot of interest among consumers, representing tens of millions of dollars per year. We believe MediPendant™ has all the right new features to see someone effectively through an emergency situation and is a technology superior offering compared to other such standard devices available on the market today." Mr. Noel continued, "With a proven market and superior product, we are confident we can penetrate this industry as a formidable player and we are already planning to ramp-up our media spending once initial airing of the infomercial is complete in the near term."

About the MediPendant™ Personal Alarm Device

Medical Alarm Concepts™ offers a unique, patented, medical emergency alarm system that is different from all other personal emergency response (PERS) systems on the market today. MDHI's MediPendant™ product offers several revolutionary and highly desirable features, including the ability to speak and listen to the operator directly through the pendant, an extended range of mobility from the base station, which enables the user to move virtually anywhere in or around their home, and a call center staffed around the clock with EMT-certified operators. Specifically, the MediPendant™ system enables the device wearer to move up to 600+ feet away from the main base station, a distance that far exceeds competitive offerings on the market today that instead require the user to be within speaking distance of the base station box, a situation that may not be conducive to an emergency if the end user is not near the base station. 

Additionally, MediPendant's™ advanced call center technology allows for three-way calling between the operator, the user, and the dispatched first responders and/or a friend and family member. Currently, no other available PERS systems offer the benefit of three-way voice conferencing directly through the pendant. Finally, EMT-certified operators are guaranteed to stay on the line with the MediPendant™ user until the problem is resolved or help arrives.

About YesDTC Holding, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen in order to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognition. Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others.

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

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