updated 10/25/2010 9:15:49 AM ET 2010-10-25T13:15:49

PLYMOUTH MEETING, Pa., Oct. 25, 2010 (GLOBE NEWSWIRE) -- Medical Alarm Concepts Holding, Inc. (OTCBB:MDHIE), manufacturer of the MediPendant™, the first fully-monitored medical alarm system that allows you to speak and listen directly through the pendant, announced today that the Company and its media campaign partner, YesDTC Holdings, Inc. (OTCBB:YESD), will begin airing a new infomercial via direct response television (DRTV) for the innovative and technologically superior MediPendant™ medical alarm device. The airing of the infomercial marks the commencement of a new DRTV marketing campaign designed to target a wide reaching national audience.

Medical Alarms Concepts is the manufacturer of the MediPendant™ product, a patented medical emergency alert system that includes several revolutionary and highly desirable features, including direct through-the-pendant speak-and-listen capability, the ability to allow the conferencing of third party contacts while on an emergency call, and an extended product operating range that enables users to move up to 600+ feet (line of sight) from the base station. The Company's media campaign partner, YesDTC, is a direct-to-consumer global distributor and marketer of consumer goods and products. As part of its strategy to market and sell innovative consumer products via customized DRTV campaigns, YesDTC maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. 

Programming is scheduled to begin the week of October 24th and is sponsored by YesDTC. The infomercial targets both male and female demographics in the age range of 30 to 55 years, who have elderly parents or loved ones that could benefit from the security and peace of mind that the MediPendant™ device provides, including access to medical and emergency response personnel and/or personal contacts within the user's network of friends and family. In order to reach this audience, the MediPendant™ infomercial will be aired on the following stations: Discovery Health, ESPN News, Inspiration, Lifetime Movie, Northwest Cable News, Tru TV and TV Land.  

Ronnie Adams, Founder and President of Medical Alarm Concepts™, commented, "We are very excited to finally see the launching of this infomercial showcasing the MediPendant™ device, which really marks the first stage of our rollout into the national market. By working with YesDTC on this campaign, we believe we will be able to reach a large consumer audience in a market worth many millions per year. And given our superior technology, we expect to start garnering market share in this industry right away, something that will benefit our revenue position and that of our partner, YesDTC."

About the MediPendant™

Medical Alarm Concepts™ offers a patented, medical emergency alarm system that is different from other personal emergency response systems (PERS) on the market today. MDHI's MediPendant™ product offers several revolutionary and highly desirable features, including the ability to speak and listen to the operator directly through the pendant, an extended range of mobility from the base station, which enables the user to move virtually anywhere in or around their home, and a call center staffed around the clock with EMT-certified operators. Specifically, the MediPendant™ system enables the user to move up to 600+ feet (line of sight) away from the base station, a distance that far exceeds competitive offerings on the market today. Many of these systems require the user to be within a reasonable speaking distance of the base station box, a situation that may not be conducive to an emergency if the end user is not near the base station. 

Additionally, MediPendant's™ advanced call center technology allows for three-way calling between the operator, the user, and the dispatched first responders and/or a friend and family member. Finally, EMT-certified operators are guaranteed to stay on the line with the MediPendant™ user until the problem is resolved or help arrives.

About YesDTC Holdings, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen in order to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognition. Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others.

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

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