updated 10/26/2010 12:15:59 AM ET 2010-10-26T04:15:59

LOS ANGELES, Oct. 25, 2010 (GLOBE NEWSWIRE) -- Which Wich Superior Sandwiches, an award-winning, national sandwich concept, is now open in LA. The Los Angeles Which Wich is located at 2212 Sawtelle Blvd. at Olympic Blvd, right off the 405 and just minutes from UCLA and Century City. The restaurant is open Monday through Saturday, from 9 am-9 pm, for dine-in, takeout, or catering. It's the first Which Wich in LA.

Which Wich offers more than 50 varieties of customizable "wiches," from the signature Wicked®, loaded with five meats and three cheeses, to vegetarian options such as tomato & avocado and several healthy wiches for less than 400 calories each. LA is the first new store in the chain to offer larger sizes in addition to the regular 7-inch wich and to include a bowl option on the menu. Any sandwich can be ordered in a bowl, served on a bed of lettuce and topped with whatever fresh ingredients the guest desires.

Which Wich is also known for its creative ordering system. Guests use red Sharpies® to mark up pre-printed menus on sandwich bags. They select a sandwich from one of 10 categories, then choose the type of bread (or bowl), cheese, spreads, and vegetables. The sandwiches are prepared to guests' exact specifications and delivered in personalized sandwich bags. After they've enjoyed their wiches, guests are encouraged to draw on their bags using red Sharpies and hang the "artwork" on the community wall.

"I couldn't be more excited to bring the Which Wich concept to LA," says owner Scott Myers, who hopes to open five to 10 more locations in the Los Angeles area. "This is long overdue. We have been missing that great sandwich served in a fun and friendly atmosphere at an appealing price point. I'm also proud that LA is the first new store to offer the bowl option for our carb-conscious and gluten-sensitive guests."

"LA is the perfect market to debut the new menu," says Jeff Sinelli, Which Wich founder and chief vibe officer. "Which Wich is known for customization, and the bowl option and larger sizes simply take customization to the next level. It makes sense for our brand and for LA."

In addition to customized wiches, customers can enjoy hand-dipped shakes, signature house chips, and just-out-of-the-oven cookies in an edgy, magnetic inviting environment. Which Wich locations feature music listening stations, newspaper reading stations, free wi-fi, and a community wall showcasing the sandwich bag artwork.

About Which Wich Superior Sandwiches

Which Wich Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur Jeff Sinelli. The national sandwich chain is best known for its more than 50 customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2007, Which Wich received the coveted Hot Concepts! Award from Nation's Restaurant News, the premier trade publication for the restaurant industry. Which Wich currently has more than 115 locations in 20 states. For more information, visit www.whichwich.com .

The Which Wich Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7642

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