updated 10/26/2010 4:00:52 PM ET 2010-10-26T20:00:52

AutoTrader.com, a subsidiary of Cox Enterprises Inc., on Tuesday said that it would buy Kelley Blue Book, the iconic car valuation source, for an undisclosed amount.

Atlanta-based AutoTrader, founded in 1997, said Kelley Blue Book, founded in 1926, will be a subsidiary, and will keep its Irvine, Calif., headquarters and CEO Paul Johnson.

"AutoTrader.com strongly believes in maintaining Kelley Blue Book's independent and unbiased position in the marketplace," the company said.

The deal includes Kelley Blue Book's sister companies, CDMdata and CDM Dealer Services.

Story: Consumer Reports: GM reliability makes great strides

Cox Enterprises is a privately held media company that also owns newspapers including The Atlanta Journal-Constitution and television and radio stations. Providence Equity Partners owns 25 percent of AutoTrader.com, and venture capital firm Kleiner Perkins Caufield & Byers is another investor.

© 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

Data: Latest rates in the US

Home equity rates View rates in your area
Home equity type Today +/- Chart
$30K HELOC FICO 3.79%
$30K home equity loan FICO 4.99%
$75K home equity loan FICO 4.69%
Credit card rates View more rates
Card type Today +/- Last Week
Low Interest Cards 13.83%
13.79%
Cash Back Cards 17.80%
17.78%
Rewards Cards 17.18%
17.17%
Source: Bankrate.com