updated 10/28/2010 4:17:01 PM ET 2010-10-28T20:17:01

CALGARY, Alberta, Oct. 28, 2010 (GLOBE NEWSWIRE) -- Imagin Molecular (OTCBB:IMGM) has changed its name to The PLANET BOTTLE, a publicly-traded company trading under the symbol IMGM.OB on the OTCBB market, and has launched its new website ( www.theplanetbottle.net ) along with social networking initiatives (twitter @theplanetbottle) in order primarily to introduce the PLANET BOTTLE concept and the technology of oxo-biodegradability on PET (polyethylene terephthalate) plastic bottles. Polls have demonstrated that the public believes that plastic bottles are either manufactured to last forever or alternatively, that they are naturally biodegradable over time. The reality is that they are correct on both counts. PET plastic bottles are believed to last in the environment or a landfill for periods of 400 to 1,000 years or more at which time scientists believe they will eventually be consumed by microorganisms which either exist today or which will be developed by nature over time to accomplish the job.

The PLANET BOTTLE has the world's only technology based on 25 years of science that will oxo-biodegrade the PET plastic bottle over a programmed period of 10 to 20 years. The oxo-biodegradable technology was developed by Wells Plastics of the UK. Wells has a history of operations of 27 years and is considered a world leader in developing masterbatch additives to the plastic industry. The oxo-biodegradation of plastics is the fastest growing business segment for Wells.

The PLANET BOTTLE website explains the science and the marketing opportunities for the oxo-biodegradable technology globally.

Patrick Rooney, CEO of The PLANET BOTTLE stated, "Pure and simple, we must use the internet and social media such as Twitter to educate our new and potential customers daily. Investors have the benefit through these mediums to keep a finger on the pulse of the real day-to-day business of the company. Our business plan is simple, we solicit brand owners to affix our The PLANET BOTTLE logo on the label of their proprietary branded products packaged in a PET plastic bottle. Our logo denotes to the consumer that a brand owner has adopted 'The GREENEST Bottle on the Planet' in order to fulfill eco-responsible standards demanded by the consumer. There are 400 billion PET plastic bottles filled each year and only 100 billion are recycled, we want to impact the 300 billion bottles annually that go to landfill or the environment. Our oxo-biodegradable technology would cause the 300 billion bottles currently polluting our planet to return to biomass and CO2 over a period of 10 to 20 years. We have an active program to promote The PLANET BOTTLE as the GREENEST Bottle on the Planet. Our story will be told daily on Twitter. 

Follow us at Twitter @theplanetbottle.

For an update on its activities on becoming the GREENEST bottle on the Planet please visit www.theplanetbottle.net . Or follow us on twitter @theplanetbottle.

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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