updated 11/1/2010 7:16:28 AM ET 2010-11-01T11:16:28

WILTON, Conn., Nov. 1, 2010 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd. (OTCBB:DKAM), a leading developer and marketer of beverage products, today announced that Rheingold Beer, New York's beer since 1883, is the subject of an article by David Falchek, a staff writer of The Times-Tribune. The article discussed the brand's special connection to consumers.

Following is an excerpt from the article:

"Drinks Americas, a Connecticut beverage marketer, has teamed up with the Lion Brewery in Wilkes-Barre to revive a beer brand, bringing Rheingold to the shelves for the first time in 35 years.

Drinks Americas hopes to give people a taste of the past by distributing Rheingold in the Eastern U.S., capitalizing on the coolness of retro products.

"Rheingold has a special connection with its customers," said Drinks Americas CEO, J. Patrick Kenny. "The brand had dominated the New York metro market for decades, its popularity buoyed by an infectious jingle that began, 'My beer is Rheingold, the dry beer.'"

"I've had grown men sing me the song in the streets, in beer stores," Mr. Kenny said. "I saw how special this brand is to people."

Mr. Kenny turned to the Lion Brewery and owner Cliff Risel. The men became friends when Mr. Kenny worked at Seagrams and Mr. Risel worked at Coca-Cola. Rheingold is brewed to Drinks Americas' specifications.

"Cliff is a great operator who only makes the highest-quality product," he said. "I know I can trust Lion with our recipe and trademark.""

To view the article in its entirety, please click here:  http://thetimes-tribune.com/news/business/the-lion-brewery-and-drinks-company-revive-old-beer-brand-rheingold-1.1056433

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages including Willie Nelson's Old Whiskey River Bourbon and Trump Super Premium Vodka. Other products owned by Drinks Americas include Olifant Vodka, Aguila Tequila and Rheingold Beer. The Company has recently developed and assisted in the launch of Kid Rock's American Badass Beer selling in Michigan.

For further information, please visit our new websites at  www.drinksamericas.com  and www.rheingoldbrewingcompany.com.

The Drinks Americas Holdings, Ltd. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7881

Safe Harbor

Except for the historical information contained herein, the matters set forth in this release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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