updated 11/1/2010 9:16:01 AM ET 2010-11-01T13:16:01

SAN FRANCISCO, Nov. 1, 2010 (GLOBE NEWSWIRE) -- YesDTC Holdings, Inc. (OTCBB:YESD), a direct-to-consumer global distributor and marketer of consumer goods and products, announced today the Company has acquired the ongoing direct response television and radio marketing rights to the popular knowledge and vocabulary building product called WordSmart(R). Under the terms of the agreement, YesDTC will begin booking all associated revenues as of early November 2010, a benefit that is expected to add meaningfully to YesDTC's revenue stream going forward.

Mr. Alex Trebek, the host of the popular television quiz show "Jeopardy!" which represents the number two prime time television series currently in syndication averaging nine million viewers a day, also serves as the host of the WordSmart long form television infomercial and endorses the WordSmart product line. The "Jeopardy!" quiz show is known for testing intellect and knowledge recall and it is high respected among many viewers for its ability to challenge contestants in categories of higher learning. Since its 1984 syndication debut, "Jeopardy!" has been honored with 28 Daytime Emmy Awards, more than any other syndicated game show.  Eleven Emmys have been awarded for Outstanding Game Show/Audience Participation and host Alex Trebek himself has won five Daytime Emmy Awards for Outstanding Game Show Host. Mr. Trebek's association with "Jeopardy!" makes him a highly visible and publicly recognized leader in the higher education, learning and greater intellect industry, making him an ideal figurehead to endorse the WordSmart product line.

"We are very excited to have acquired this extremely successful property and its association with Alex Trebek. The WordSmart infomercial and marketing campaign is a proven commodity that is currently generating very strong media efficiency ratios and millions of dollars in recurring high-margin revenues," commented Joseph Noel, CEO of YesDTC Holdings. "With the agreement now complete, we are planning a rapid and seamless integration of the WordSmart infomercial and related operations into YesDTC that will allow us to began booking substantial additional revenues almost immediately. We are estimating YesDTC will generate at least $12 million of revenue from this initiative alone over the next 12 months, with additional substantial revenues coming from our other marketing programs. Importantly, we were able to acquire this high quality revenue stream with zero dilution to our shareholders."

Mr. Noel continued, "At YesDTC, we are building an exciting portfolio of high quality product offerings that are expected to generate significant revenues and profits for our Company and our shareholders. WordSmart represents our third major product marketing initiative after SimplyMusicTM, for which the infomercial began airing in the second quarter and MediPendantTM, which began airing last week. Additionally, we are currently planning the launch of our first international marketing initiative for the PureSleep(R) device later this quarter with additional initiatives already in the pipeline for the first and second quarters of 2011."

The WordSmart product includes a comprehensive suite of computer and Internet-based knowledge and vocabulary building programs targeted at grade school through college level students and at adults seeking to improve their reading speed, reading comprehension and general knowledge.  SAT/ACT test preparation has also been a very strong market for this product line, partly because of the money back guarantee that students, under certain conditions, will be able to improve their SAT scores by at least 200 points and ACT scores by at least four points. The WordSmart product is also guaranteed to increase GRE/GMAT scores by similar levels and, with only a minimum of 20 hours of use, to increase a child's English or reading grade by one full letter grade.

The WordSmart infomercial can be view at http://vimeo.com/16363930 .   Information on SimplyMusic can be viewed at www.simplymusic.com .  The infomercial for MediPendant can be seen at www.medipendant.com . For information on PureSleep please visit www.PureSleep.com.

About YesDTC Holding, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs.  The Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen in order to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognition. Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others.

Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved


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